774: Jonah Berger | The Hidden Forces that Shape Behavior

774: Jonah Berger | The Hidden Forces that Shape Behavior

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]

What We Discuss with Jonah Berger:

  • We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do.
  • Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions.
  • Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement.
  • Learn the one trick that allows negotiators to be five times more successful.
  • How do we protect ourselves from undesired influence?
  • And much more…

Full show notes and resources can be found here: jordanharbinger.com/774

Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!

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1188: Debt Collection | Skeptical Sunday

1188: Debt Collection | Skeptical Sunday

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1187: Family Under Threat Thanks to Mom's Mafia Debt | Feedback Friday

1187: Family Under Threat Thanks to Mom's Mafia Debt | Feedback Friday

The sweetest soul you know runs a charity in Sri Lanka, but his mother's mafia debts put his family in mortal danger. Can you help? It's Feedback Friday!And in case you didn't already know it, Jordan ...

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1186: Michael Easter | Embrace Discomfort to Discover Your Best Self

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1185: Coffee | Skeptical Sunday

1185: Coffee | Skeptical Sunday

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1184: Is It Love on the Lam or a Calculated Scam? | Feedback Friday

After 26 years, she left with a vacuum and never returned. Now she's involved with a married criminal eyeing the divorce assets. Welcome to Feedback Friday!And in case you didn't already know it, Jord...

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1183: Astro Teller | How to Systematically Realize the Impossible

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From balloon internet, drone delivery, and self-driving cars, Alphabet's X chief Astro Teller reveals how the company systematically chases the impossible!Full show notes and resources can be found he...

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1182: Contractual Cuddles Leave Roommate Befuddled | Feedback Friday

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You and your roommate crafted cuddle rules after Vegas feelings emerged, but she's breaking them while you play fair. Welcome to Feedback Friday!And in case you didn't already know it, Jordan Harbinge...

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1181: Jefferson Fisher | Turning Confrontation Into Connection

1181: Jefferson Fisher | Turning Confrontation Into Connection

Arguments escalate into relationship disasters daily. Trial attorney Jefferson Fisher shares courtroom tactics he uses to turn conflict into connection!Full show notes and resources can be found here:...

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