774: Jonah Berger | The Hidden Forces that Shape Behavior

774: Jonah Berger | The Hidden Forces that Shape Behavior

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]

What We Discuss with Jonah Berger:

  • We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do.
  • Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions.
  • Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement.
  • Learn the one trick that allows negotiators to be five times more successful.
  • How do we protect ourselves from undesired influence?
  • And much more…

Full show notes and resources can be found here: jordanharbinger.com/774

Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!

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1172: TRT & Steroids | Skeptical Sunday

1172: TRT & Steroids | Skeptical Sunday

Every gym bro's on 'test' now — but is TRT actually helping or just creating jacked zombies? Nick Pell investigates on this Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The Jorda...

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1171: Your Birthday Surprise Was Battery and Lies | Feedback Friday

1171: Your Birthday Surprise Was Battery and Lies | Feedback Friday

Your husband's old sexual assault charges surfaced on your birthday, revealing secret children and ending in domestic violence. It's Feedback Friday!And in case you didn't already know it, Jordan Harb...

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1170: Gareth Gore | This Vatican Cult Corrupts Courts and Sells Slaves

1170: Gareth Gore | This Vatican Cult Corrupts Courts and Sells Slaves

From Supreme Court infiltration to human trafficking, secretive Catholic cult Opus Dei wields dangerous power. Gareth Gore exposes its operations here!Full show notes and resources can be found here: ...

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1169: TSA | Skeptical Sunday

1169: TSA | Skeptical Sunday

America's TSA: $12B of expensive theater that fails 95% of security tests. Nick Pell explains why we should scrap it all on this Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The ...

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1168: Cursed Family DNA Keeps Fatherhood Dreams Away | Feedback Friday

1168: Cursed Family DNA Keeps Fatherhood Dreams Away | Feedback Friday

You want to be a father, but your tragic family history of psychopathy and suicide has you worried about passing along cursed DNA. It's Feedback Friday!And in case you didn't already know it, Jordan H...

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1167: Charlamagne Tha God | Get Honest or Die Lying

1167: Charlamagne Tha God | Get Honest or Die Lying

Get Honest or Die Lying author Charlamagne Tha God is here for a big conversation about how small talk destroys meaningful connection in modern society.Full show notes and resources can be found here:...

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1166: Andy Morgan | How I Finally Got Shredded (And You Can Too)

1166: Andy Morgan | How I Finally Got Shredded (And You Can Too)

Coach Andy Morgan helped Jordan achieve his best shape at 45. Here, he reveals why the fitness industry profits from keeping people confused and fat.Full show notes and resources can be found here: jo...

10 Kesä 20251h 23min

1165: False Accusations Lead to Custody Frustrations | Feedback Friday

1165: False Accusations Lead to Custody Frustrations | Feedback Friday

Your ex weaponizes restraining orders to steal your kids. Can you beat their legal game of checkers? Welcome to Feedback Friday!And in case you didn't already know it, Jordan Harbinger (@JordanHarbing...

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