774: Jonah Berger | The Hidden Forces that Shape Behavior

774: Jonah Berger | The Hidden Forces that Shape Behavior

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]

What We Discuss with Jonah Berger:

  • We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do.
  • Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions.
  • Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement.
  • Learn the one trick that allows negotiators to be five times more successful.
  • How do we protect ourselves from undesired influence?
  • And much more…

Full show notes and resources can be found here: jordanharbinger.com/774

Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!

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12: Dan Heath | The Power of Moments and How to Create Them

12: Dan Heath | The Power of Moments and How to Create Them

Dan Heath is a Senior Fellow at Duke University's CASE center and co-author of Decisive, Switch, Made to Stick, and most recently The Power of Moments: Why Certain Experiences Have Extraordinary Impac...

5 Maalis 20181h 6min

11: How to Deal with Conversational Narcissists | Feedback Friday

11: How to Deal with Conversational Narcissists | Feedback Friday

Jordan (@JordanHarbinger) and Jason (@jpdef) are back to banter every week and take your comments and questions for Feedback Friday on The Jordan Harbinger Show! If you want us to answer your question...

2 Maalis 201853min

10: Why We Suffer and How to Manage It | Deep Dive

10: Why We Suffer and How to Manage It | Deep Dive

Gabriel Mizrahi (@GabeMizrahi) joins us for this deep dive into three surprising ways to cope with suffering that we've learned during our recent period of massive change, stress, and uncertainty. "Al...

28 Helmi 201849min

9: Ed Latimore | The Superpower of Ignoring Social Approval

9: Ed Latimore | The Superpower of Ignoring Social Approval

Ed Latimore (@EdLatimore) is a heavyweight boxer, physics major, chess nerd, survivor of Pittsburgh's public housing projects, and author of Not Caring What Other People Think Is A Superpower. "I'm so...

26 Helmi 20181h 4min

8: How to Travel with Grumps and Date the Ambitionless | Feedback Friday

8: How to Travel with Grumps and Date the Ambitionless | Feedback Friday

Jordan (@JordanHarbinger) and Jason (@jpdef) are back to banter every week and take your comments and questions for Feedback Friday on The Jordan Harbinger Show! If you want us to answer your question...

23 Helmi 201837min

7: Max Lugavere | Prevent Dementia and Eat Like a Genius

7: Max Lugavere | Prevent Dementia and Eat Like a Genius

Max Lugavere (@maxlugavere) is a science journalist focusing on brain health, performance, and longevity. His New York Times Best Seller Genius Foods: Become Smarter, Happier, and More Productive Whil...

22 Helmi 20181h

6: Simon Sinek | What's Your "Why" and Where Do You Find It?

6: Simon Sinek | What's Your "Why" and Where Do You Find It?

Simon Sinek (@simonsinek) is the author of Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team and Start with Why: How Great Leaders Inspire Everyone to Take Action. "We are...

19 Helmi 20181h 6min

5: Faux Gravitas Your Way to Success | Feedback Friday

5: Faux Gravitas Your Way to Success | Feedback Friday

Jordan (@JordanHarbinger) and Jason (@jpdef) are back to banter every week and take your comments and questions for Feedback Friday on The Jordan Harbinger Show! If you want us to answer your question...

16 Helmi 201853min

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