774: Jonah Berger | The Hidden Forces that Shape Behavior

774: Jonah Berger | The Hidden Forces that Shape Behavior

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]

What We Discuss with Jonah Berger:

  • We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do.
  • Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions.
  • Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement.
  • Learn the one trick that allows negotiators to be five times more successful.
  • How do we protect ourselves from undesired influence?
  • And much more…

Full show notes and resources can be found here: jordanharbinger.com/774

Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!

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1149: Slavery | Skeptical Sunday

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1148: Face Father's Fury or Fund Future Fortune? | Feedback Friday

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1147: Daniel J. Levitin | The Science Behind Music as Medicine

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Can music replace drugs? Daniel J. Levitin shows how your favorite songs can release natural opioids, restore memory, and heal neural pathways!Full show notes and resources can be found here: jordanha...

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1146: Ed Helms | Fame, Family, and Finding Joy in Failure

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1145: Rwanda 2025 | Out of the Loop

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On this Out of the Loop, Nathan Paul Southern and Lindsey Kennedy explain the consumer decisions and corporate interests fueling conflict in Rwanda.Welcome to what we're calling our "Out of the Loop" ...

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1144: Can Family Ties Overcome Son's Deranged Lies? | Feedback Friday

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After a criminal probe triggered by your unstable son's lies, you lost touch with your grandson. Is reconnection worth the risk? It's Feedback Friday!And in case you didn't already know it, Jordan Har...

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1143: Laila Mickelwait | Exposing Pornhub's Dark Trafficking Empire

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Big porn sites enabled trafficking for profit. Here, Takedown author Laila Mickelwait shares how her fight against Pornhub led to industry-wide reform.Full show notes and resources can be found here: ...

22 Huhti 20251h 31min

1142: Cannabis Redux | Skeptical Sunday

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From Emperor Shen Nung to Nancy Reagan's "Just Say No" campaign, Michael Regilio unpacks 5,000 years of cannabis history on this Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The ...

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