Alex Josephson (Twitter) | How Twitter Impacts The Voice of Brands
Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed T...
19 Kesä 201950min
Scott Galloway | Brands Are Dead
Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author...
12 Kesä 201948min
Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message
When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kr...
5 Kesä 201944min
Fernando Machado (Burger King) | Creativity As a Competitive Advantage
Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _...
29 Touko 201959min
Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose
How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in t...
22 Touko 201958min
Lilian Tomovich (MGM Resorts) | Empowering Employees
Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loya...
15 Touko 201939min
Pedro Earp (AB/InBev) | Live Your Brand's Purpose
Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strive...
8 Touko 201945min
Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer
Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purp...
1 Touko 201943min
