# 1 – What We Wish We’d Known Earlier in Our Career
What's the Point?12 Syys 2025

# 1 – What We Wish We’d Known Earlier in Our Career

Starting out in recruitment marketing is rarely straightforward. Between being asked to wear every hat in the business, proving your worth to leadership, and trying to balance tactics with strategy-it’s easy to lose sight of where marketing truly adds value. In this first episode, we reflect on the lessons we wish we’d known earlier in our careers: Why saying “yes” too often can hold you back from being seen as a strategic partnerHow to navigate misconceptions about marketing’s role inside re...

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Jaksot(13)

#13 - Season 1 - What's The Point?

#13 - Season 1 - What's The Point?

Season one has been a conversation about clarity, confidence and the real role of marketing inside a recruitment business. In this wrap up, the team look back at the themes that shaped the series. The...

5 Joulu 20257min

#12 - Pricing Power: How to Set, Defend and Improve Your Pricing Strategy - Jon Brooks

#12 - Pricing Power: How to Set, Defend and Improve Your Pricing Strategy - Jon Brooks

Most recruitment leaders know their service is worth more than their fees, yet so many still reach for discounting at the first sign of resistance. In this episode, we sit down with Jon Brooks, one of...

28 Marras 202545min

#11 Why FOMO in Marketing Can Be Dangerous

#11 Why FOMO in Marketing Can Be Dangerous

Every marketer has felt it. Someone launches a podcast. Someone shouts about a new AI tool. Someone gets ten thousand likes on LinkedIn. Suddenly you are questioning everything. In this episode, the ...

21 Marras 202533min

#10 How to Build a Business Case for Marketing Spend

#10 How to Build a Business Case for Marketing Spend

Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks...

14 Marras 202535min

#9 Resilience, Bounce-back & Community Growth - James Mayes, Co-Founder of Rodeo

#9 Resilience, Bounce-back & Community Growth - James Mayes, Co-Founder of Rodeo

In this episode, the team sits down with James Mayes, Co-Founder of Rodeo and former CEO of Mind the Product, to explore how genuine human connection still sits at the heart of business growth, even i...

7 Marras 202546min

#8 Brand Isn’t a Logo – Building Trust That Wins Clients and Candidates

#8 Brand Isn’t a Logo – Building Trust That Wins Clients and Candidates

Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term...

31 Loka 202536min

#7 Marketing & Sales Alignment: Still More Talk Than Action? w/ Paul Sharpe

#7 Marketing & Sales Alignment: Still More Talk Than Action? w/ Paul Sharpe

Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do. In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack...

24 Loka 202544min

#6 - Hiring Marketers - What Founders Get Wrong

#6 - Hiring Marketers - What Founders Get Wrong

Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure, and execute your marketing hire so it delivers real...

17 Loka 202539min

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