Episode 64: Finding Your Niche in a Crowded CI Market
Inside Integration10 Huhti 2025

Episode 64: Finding Your Niche in a Crowded CI Market

Chris, Jesse, and Jayson are back from a Samsung event where Gary Vee dropped some big ideas—and not all of them landed. In this episode, they break down what it actually means to find your niche in the custom integration space, why “home technology” isn’t a message, and how to build a brand that feels like you instead of a stock photo.

They cover what good marketing looks like when you’re not faking it, the real problem with sounding like everyone else, and why your niche might be smaller—and more valuable—than you think.

Also: Top Golf, graphic tees, talkin' tariffs, and a brief but necessary PSA about white vans.

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Episode 123: Another Trade Show and a Couple of Old Tools

Episode 123: Another Trade Show and a Couple of Old Tools

The AV trade show landscape just got a major shake-up with the announcement of "RESIDE," a new show directly competing with CEDIA Expo. We break down what two shows means for the industry before takin...

28 Touko 39min

Episode 122: Hot Takes on the The CEPro Top 100

Episode 122: Hot Takes on the The CEPro Top 100

We unpack the CE Pro Top 100- why ADT, Vivint, and Guardian belong in CI, retail juggernauts vs. custom craft, consolidation (GHT, Daisy), electrical partnerships, and how to benchmark your business. ...

21 Touko 36min

Episode 121: Trade Association News and Old Men Yelling at Clouds

Episode 121: Trade Association News and Old Men Yelling at Clouds

Another week, another shakeup in the world of industry associations...What the massive Apollo acquisition means for the future of the CEDIA Expo, and why the FCC is getting involved with your Wi-Fi ro...

14 Touko 37min

Episode 120: CEDIA Strikes Back (with, uh, a Battle of the Bands?)

Episode 120: CEDIA Strikes Back (with, uh, a Battle of the Bands?)

The industry is shaking! Just days after we questioned CEDIA's future, the organization dropped a bombshell: they're leaving Denver.This week, we dive into the new multi-city rotation plan (Vegas, Orl...

7 Touko 24min

Episode 119: - AVIXA Buys Lightapalooza: What It Means for Resi

Episode 119: - AVIXA Buys Lightapalooza: What It Means for Resi

AVIXA quietly bought Lightapalooza—now what? We break down the history, strategy, and fallout for CEDIA, dealers, and manufacturers. Co-location with InfoComm, credentialing shifts, and why residentia...

30 Huhti 32min

Episode 118: You Can’t Be Important to Everybody

Episode 118: You Can’t Be Important to Everybody

Chris and Jayson swap Boise and SoCal road stories, break down how brands become favorites (and why you can’t be important to everyone), and get real about rep–vendor–dealer hustle: realistic dealer v...

23 Huhti 38min

Episode 117: Amicable Splits and Messy Divorces

Episode 117: Amicable Splits and Messy Divorces

Hosts Chris and Jayson dive into the recent news of the "divorce" between Control4 and Josh.ai. They explore what this split means for integrators and homeowners, especially after April 26, 2026, when...

16 Huhti 30min

Episode 116: 25 Years of Kaleidescape: The OG Media Server

Episode 116: 25 Years of Kaleidescape: The OG Media Server

It's Kaleidescape's 25th anniversary! Join us for a nostalgic trip as we explore how this iconic brand defied the trend of "cheaper and more convenient" to become the undisputed champion of home theat...

9 Huhti 44min