Episode 78: The Hill You'd Die On: "Custom Integrator" vs "AV Guy"
Inside Integration17 Heinä 2025

Episode 78: The Hill You'd Die On: "Custom Integrator" vs "AV Guy"

Words matter. Titles? Maybe even more.

This week, Chris and Jayson wade into the semantics swamp: are you a Custom Integrator or just the AV Guy? Does it really make a difference—or are we just splitting hairs while pulling wire?

We talk shop labels, public perception, what clients actually hear when we describe what we do, and why some dealers take this distinction personally. (Spoiler: they should.)

It’s a debate as old as HDMI—and twice as frustrating.

#InsideIntegration #CustomIntegrator

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Episode 131: Pre-DIA talk.

Episode 131: Pre-DIA talk.

We're two-ish weeks from CEDIA Expo and the phrase of the day is "subdued optimism". What can we expect from a CEDIA Expo of uncertainty? We'll get into it.

20 Elo 42min

Episode 130: ADI Spins off Resideo and What's CEDIA EXPO going to be this year?

Episode 130: ADI Spins off Resideo and What's CEDIA EXPO going to be this year?

ADI spins off Resideo, is that a sign of more moves to come? And we talk about what CEDIA Expo is going to look like this year...Ghost town? Best show ever? We have lukewarm takes.

6 Elo 39min

Episode 129: Work the System

Episode 129: Work the System

This Inside Integration episode dives into why a real human co-host beats AI, the real-world perks and pitfalls of small business ownership, creative-yet-legal tax strategies, and the nuts and bolts o...

30 Heinä 38min

Episode 128: An AI Story

Episode 128: An AI Story

This week, we're keeping the streak alive by using the latest in AI technology.

16 Heinä 20min

Episode 127: A Nice Payday

Episode 127: A Nice Payday

Big news this week as Nice grabs a chunk of investment capital and we pretend to know all about them as a company. Plus, food.

9 Heinä 46min

Episode 126: The New Housing Bill, Guillotines, and Skyline Chili.

Episode 126: The New Housing Bill, Guillotines, and Skyline Chili.

Housing policy plus pastrami burgers and chili wars. We break down a big bipartisan housing bill (MDUs, modular, mortgages, and code tweaks), map clear plays for integrators, and debate Crown Burgers,...

2 Heinä 44min

Episode 125: We're back.

Episode 125: We're back.

Took two weeks off, all hell broke loose. We're back with all the travel nightmares, tradeshow, and bizarre food talk you can handle.This show description is a good indicator of how digging out from b...

25 Kesä 41min

Episode 124: The Middle Is Melting: Surviving AV’s Commoditization

Episode 124: The Middle Is Melting: Surviving AV’s Commoditization

The AV industry is at a crossroads as the post-COVID cash reserves dwindle and new challenges like AI-driven chip shortages loom. Chris and Jayson riff on the chaos of the week, trade show uncertainty...

4 Kesä 29min