The Freak Show28 Marras 2025

037. How To Sleigh Holiday Content Without Looking Off-Brand

The holidays are here, Mariah's singing "All I Want for Christmas" on loop, and the internet's a snowstorm of slapped-on Santa hats & Canva snowflakes. You want your content to feel festive too (and take advantage of this massive sales season), but your branding doesn’t exactly scream "eggnog and elves"…

In this bite-sized, actionable episode I’m answering the question I get every single year: “How can we sprinkle our visuals with a bit of holiday cheer without it being off-brand?”

I’ll walk you through 5 designer-approved ways to bring some holiday cheer into your Instagram posts, so you can plan your content for December in a way that feels creative, festive and intentional while staying unmistakably YOU.

No rebrand. No last-minute panic. No meltdown required.

SPOTLIGHT MOMENTS

✦ Starting with your brand to keep holiday content intentional

✦ How to nod to the season without going completely off-brand

✦ Using fonts & colours as your non-negotiable to anchor your visual identity

✦ Taking advantage of seasonal & playful language to give that Christmas feel

✦ Getting inspired by holiday themes to turn everyday posts into seasonal ones

TAKE THE STAGE

DM me your one of your holiday posts @flyingcolorscreative on Insta, and I'll slide in with feedback on how to improve it. Or if Canva's sounding like your idea of a nightmare before Christmas, join my free community The Colour Circle, and we’ll get it sorted together!

——

Mentioned in this episode

✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hours

Follow & Connect with Eva:

✦ Say hey on Instagram

✦ Check out my Website

✦ Get my Uncaged emails

——

TIMESTAMPS

00:00 Welcome to The Freak Show

01:48 Brand Consistency Isn't About Being Samey All Year Long

03:26 Tip No.1: Start With The Story

04:25 Tip No.2: Subtlety Wins

06:14 Tip No.3: Keep Your Original Fonts & Colours

07:22 Tip No.4: Add Festive Cues in Your Copy

08:48 Tip No.5: Bring The Season Into Your Concepts

10:13 Closing Thoughts & Next Steps

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