The Business of LoRaWAN4 Huhti 2025

Rish Chauhan and The Perfect Customer

Rish Chauhan, Head of Sales at The Things Industries, joins us to explore power of LoRaWAN in business. We dive into how companies are leveraging this open source technology to tackle real-world challenges and generate significant ROI. Rish shares insights on what makes an ideal customer for TTI and highlights the most profitable use cases that emerge in various sectors, from retail to agriculture. We also discuss the importance of patience in the IoT journey, as the return on investment isn’t instantaneous but well worth the wait. With a glimpse into innovative applications like environmental monitoring and cattle behavior tracking, this episode is packed with valuable insights for anyone looking to harness the potential of LoRaWAN in their business.

Takeaways:

The ideal customer for LoRaWAN solutions is one who has a clear problem to solve and is open to innovative business models.
Patience is key when adopting IoT technologies, as measurable results typically take time to manifest.
Real-world applications of LoRaWAN range from environmental monitoring to smart agriculture, showcasing its versatility.
Companies can add multiple use cases at a minimal additional cost once the initial infrastructure is in place, maximizing ROI.
Understanding the strategic points for gateway installation is crucial for efficient monitoring across distribution lines.

Links referenced in this episode:

Companies mentioned in this episode:

The Things Industries
Things network
IoT Working Group
Helium Foundation
Meteoscientific

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