E4: Inside Product Marketing: Storyteller or Babysitter? A 36 hour No-Epidural Birth?
SaaSy Moms21 Maalis 2025

E4: Inside Product Marketing: Storyteller or Babysitter? A 36 hour No-Epidural Birth?

In this episode of SaaSy Moms Wendy and Anya take a deep dive into the discipline of Product Marketing, answering key questions:

  • What Product Marketing actually is (hint: it's more than flashy ads!).

  • How PMMs bridge the gap between product, sales, and marketing

  • The art of positioning, messaging, and storytelling for product launches

  • How PMMs collaborate with demand gen, sales, content, and customer marketing


    (00:00:53) What is SaaS Marketing

    (00:01:43) Marketing disciplines uncovered: demand generation, customer, content, digital, event, and product marketing.

    (00:04:05) What do product marketers do?

    (00:05:09) Top product marketing job challenge: being a middleman

    (00:07:45) Product marketing in startups

    (00:09:24) What made Wendy fall in love with product marketing

    (00:09:52) The power of Positioning and messaging

    (00:11:12) How to do messaging to existing customers

    (00:12:43) How PMMs and PMs work together

    (00:15:12) Collaboration guide of PMM with other marketing departments

    (00:16:43) How Product Marketers help with B2B SaaS sales

    (00:18:05) Why Product marketers are babysitters

    (00:18:38) Goal alignment as an instrument for navigating dependencies

    (00:21:04) Day-to-day of a product marketer - positioning, feature launches, sales enablement and campaign management.

    (00:25:46) SaaSy Struggles: When a Perfectly Healthy Pregnancy Took a Terrifying Turn

    (00:32:50) Why an Epidural Can Be a Lifesaver in Prolonged Labor

    (00:33:31) Importance of being flexible with your birth plan

    (00:35:00) Drink electrolytes during labor! It can save your life.


    #ProductManagement #WomenInTech #SaaSyMoms #CareerGrowth #WorkingMoms #PMTips #Motherhood

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