E8: Feature Launch Playbook: Balancing Effort with Business & Customer Impact
SaaSy Moms2 Touko 2025

E8: Feature Launch Playbook: Balancing Effort with Business & Customer Impact

Magic cleaner: https://amzn.to/41LL3qo

In this episode of SaaSy Moms, Wendy and Anya dive deep into the feature launch process—why it matters, how it impacts business outcomes, and how PMs and PMMs should collaborate for success. Not all feature launches require the same effort, so we break down how to prioritize launch activities based on business and user impact.

Plus, in our SaaSy Struggles segment, we tackle the real-life challenge of sleep training a newborn—because launching features is tough, but getting a baby to sleep? That’s next-level strategy. 😅

🔊 Tune in for actionable insights, real talk, and a little bit of SaaS + parenting magic!

#ProductManagement #FeatureLaunch #PMM #SaaSyMoms #WomenInTech


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