From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier

From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier

Coinbase's CMO, Cat Ferdon, shares the strategy for moving beyond crypto natives, normalizing "internet money," and defining the future of finance through culturally resonant campaigns. Joining Gen C, Coinbase CMO, Cat Ferdon shares the strategy behind marketing one of the world's most powerful crypto brands. Cat discusses why economic freedom is Coinbase's core mission, how the company is moving beyond the "crypto native" audience to onboard the next generation, and her plan to normalize "internet money" by delivering culturally resonant campaigns that define the next decade of global adoption. - Links mentioned from the podcast: Cat's Twitter Coinbase Website Coinbase Brand Campaign - Everything Is Fine - Follow us on Twitter Sam Ewen, CoinDesk - From our sponsors: Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠⁠midnight.network/break-free⁠⁠ Need liquidity without selling your crypto? Take out a ⁠Figure Crypto-Backed Loan⁠, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event. Unlock your crypto’s potential today at Figure! ⁠https://figuremarkets.co/coindesk⁠ - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

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Strategy Ends Its 13-Week Bitcoin Buying Streak | CoinDesk Daily

Strategy Ends Its 13-Week Bitcoin Buying Streak | CoinDesk Daily

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Blockspace: Hut 8 AI Update, Crypto-Backed Mortgages, MARA Sells $1.1B BTC

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28 Maalis 1h 26min

$171M Pulled From Bitcoin ETFs: Is Institutional Demand Cooling? | CoinDesk Daily

$171M Pulled From Bitcoin ETFs: Is Institutional Demand Cooling? | CoinDesk Daily

U.S. Spot BTC ETFs saw largest single-day outflow in three weeks. U.S. spot bitcoin ETFs recorded $171 million in outflows on Thursday, the biggest single-day withdrawal since early March. Is this a ...

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27 Maalis 25min

Bittensor's TAO Token Surges 100% on Demand for Decentralized AI | CoinDesk Daily

Bittensor's TAO Token Surges 100% on Demand for Decentralized AI | CoinDesk Daily

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26 Maalis 3min

20260325 BSL Tether's Big Four Audit, Blue Owl's Private Credit Risk, New Bitcoin Client

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Monument Bank Taps Privacy-Focused Midnight to Tokenize £250M in Retail Deposits

Monument Bank Taps Privacy-Focused Midnight to Tokenize £250M in Retail Deposits

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25 Maalis 17min

Circle Stock Tumbles 20% on Newest Clarity Act Draft  | CoinDesk Daily

Circle Stock Tumbles 20% on Newest Clarity Act Draft | CoinDesk Daily

Circle and Coinbase shares fell following new Clarity Act's stablecoin rules. Circle shares fell 20% and Coinbase dropped about 10% after a draft of the U.S. Clarity Act raised the prospect of strict...

25 Maalis 2min

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