Email Marketing for Business Owners | How to Stay Ahead in 2025

Episode 45: Our first topic deep dive. If you want to grow your business you need to watch this podcast. This is your ultimate guide to mastering email marketing and staying ahead of the curve in 2025. We'll uncover the secrets to building a high-converting email list, crafting irresistible campaigns, and maximising customer engagement.

Why should business owners be investing in email marketing? Simply put email marketing generates $42 for every $1 spent.

In this episode Harry Evans (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/h-evans/⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/evans_digital⁠⁠⁠⁠⁠⁠⁠⁠⁠) is joined by Nick Crawford the founder of Twist Consultancy. In today's episode you will learn:

• How to start email marketing from zero
• How you're leaving money on the table
• Why not every business should focus on email marketing
• Email marketing best practices every business owner needs to know
• How Nick grew Travelodge's email revenue 100% year on year

----

Checkout Nick's Stuff-

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nickcrawford/
• https://twistconsultancy.co.uk/

⁠ ----⁠

SEO can help build your business. Learn how: TwelveTwentyFive - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twelvetwentyfive.io/⁠⁠⁠⁠⁠⁠⁠⁠⁠

----

Are you a founder or business owner who wants to come on the pod? ⁠⁠⁠⁠⁠⁠⁠⁠https://docs.google.com/forms/d/e/1FAIpQLScgW9bzNfFBhc3IEC6Ax6yTwkW2S9VbQxkq-K9wERZjmY8EjA/viewform?usp=sf_link⁠⁠⁠⁠⁠⁠⁠⁠

----

About Building Building is a podcast for entrepreneurs, business owners and founders who are in the process of 'Building' a business. Like many business owners we have been learning on the job. Quickly. Business podcasts have been on play during everything dog walk, gym session and commute. That is where we saw the problem. These podcasts feature guests who have been there, done it and exited for millions (if not billions). The problem? This gives you a false sense of what it's like to be in the trenches. Fighting to make payroll, trying to get that first client, making that first hire, paying that first tax bill (there's a lot of firsts). That's where Building comes in. Building is more than a business podcast. It's a community for entrepreneurs, business owners, founders and people who know that one day they will take the leap into this world. Networking is broken. We're changing that. Join the community today. Search 'The Building Community' on LinkedIn to get involved.