How Big Of a Tradeoff is Hiring Top Talent During Scaling?

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs. Chapters: (00:00) Scaling, turnover, and growth milestones (00:37) Hard times reveal true performers (01:02) Vinod Khosla’s hardest-work question (01:30) Why Neil turned down CMO role (03:56) Entrepreneur vs hired gun mindset (05:45) Keeping or exiting founders after acquisitions (07:59) Fixing misaligned agency cultures (11:00) Hiring standards and A-player focus (14:53) Top grading and raising the talent bar (17:39) How Neil allocates founder time (19:34) Founder-led enterprise and franchise sales (23:45) Leading by example and final thoughts 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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Is Now A Good Time To Sell Your Business? #2218

Is Now A Good Time To Sell Your Business? #2218

In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the crypto crash to high inflation rates, to the war in U...

14 Syys 20227min

The Best Marketing Leaders Do This #2217

The Best Marketing Leaders Do This #2217

In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t necessarily work for you, which is why you need to use...

13 Syys 20225min

Where You Should Be Focusing To Grow Fast On Social Right Now #2216

Where You Should Be Focusing To Grow Fast On Social Right Now #2216

In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are sat...

12 Syys 20226min

Facebook Fan Pages Are BACK?! #2215

Facebook Fan Pages Are BACK?! #2215

In episode #2215, Neil and Eric ask whether Facebook fan pages are back. The social media landscape has shifted dramatically since the early days of Facebook, especially with companies like Instagram ...

11 Syys 20225min

Are The Best Marketing Hires Going To Be Remote? #2214

Are The Best Marketing Hires Going To Be Remote? #2214

In episode #2214, Neil and Eric talk about whether the best marketing hires are going to be remote going forward. The COVID-19 pandemic has supercharged the remote working trend, but where do we stand...

10 Syys 20226min

How Neil Works With No Direct Reports #2213

How Neil Works With No Direct Reports #2213

In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you’re running a company, you need to understand thos...

9 Syys 20227min

Why the Riches are NOT in the Niches (Beginner Mistake) #2212

Why the Riches are NOT in the Niches (Beginner Mistake) #2212

In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this stra...

8 Syys 20226min

Why Clubhouse Failed and What Marketers Can Learn From It? #2211

Why Clubhouse Failed and What Marketers Can Learn From It? #2211

In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a sur...

7 Syys 20227min

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