How Big Of a Tradeoff is Hiring Top Talent During Scaling?

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs. Chapters: (00:00) Scaling, turnover, and growth milestones (00:37) Hard times reveal true performers (01:02) Vinod Khosla’s hardest-work question (01:30) Why Neil turned down CMO role (03:56) Entrepreneur vs hired gun mindset (05:45) Keeping or exiting founders after acquisitions (07:59) Fixing misaligned agency cultures (11:00) Hiring standards and A-player focus (14:53) Top grading and raising the talent bar (17:39) How Neil allocates founder time (19:34) Founder-led enterprise and franchise sales (23:45) Leading by example and final thoughts 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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Why Neil & Eric Are Speaking At Live Conferences Again #2202

Why Neil & Eric Are Speaking At Live Conferences Again #2202

In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of sp...

29 Elo 20227min

How Many Marketing Channels Should One Person Focus On? #2201

How Many Marketing Channels Should One Person Focus On? #2201

In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it’s easy to feel like you need to be a jack of all trades, especially if you’re working at a...

28 Elo 20225min

Should You Invest in Others or Yourself? #2200

Should You Invest in Others or Yourself? #2200

In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your inves...

27 Elo 20227min

5 Simple Ways to Lower Your Paid Ad Costs #2199

5 Simple Ways to Lower Your Paid Ad Costs #2199

In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing no-brainer offers, and making the most of your cust...

26 Elo 20226min

The Best Way to Grow Isn't Marketing #2198

The Best Way to Grow Isn't Marketing #2198

In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can only go so far by yourself. Tune in to learn how to bui...

25 Elo 20227min

Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. #2197

Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. #2197

In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become attach...

24 Elo 20228min

How To Get 344,654 Organic Impressions On A Single LinkedIn Post #2196

How To Get 344,654 Organic Impressions On A Single LinkedIn Post #2196

In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everything ...

23 Elo 20227min

The ONLY Two Things Your Company Needs To Focus On During This Recession  #2195

The ONLY Two Things Your Company Needs To Focus On During This Recession #2195

In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But th...

22 Elo 20225min

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