How Big Of a Tradeoff is Hiring Top Talent During Scaling?

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs. Chapters: (00:00) Scaling, turnover, and growth milestones (00:37) Hard times reveal true performers (01:02) Vinod Khosla’s hardest-work question (01:30) Why Neil turned down CMO role (03:56) Entrepreneur vs hired gun mindset (05:45) Keeping or exiting founders after acquisitions (07:59) Fixing misaligned agency cultures (11:00) Hiring standards and A-player focus (14:53) Top grading and raising the talent bar (17:39) How Neil allocates founder time (19:34) Founder-led enterprise and franchise sales (23:45) Leading by example and final thoughts 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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Disney Pulls Back on Marvel and Star Wars Content

Disney Pulls Back on Marvel and Star Wars Content

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having to...

11 Elo 20234min

There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You

There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000...

10 Elo 20236min

Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)

Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)

In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of ra...

9 Elo 202310min

What is the Inverse Entrepreneur Effect?

What is the Inverse Entrepreneur Effect?

In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the cre...

8 Elo 20237min

Why Elon's Funding of Legal Bills is a Smart Marketing Move

Why Elon's Funding of Legal Bills is a Smart Marketing Move

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video. TIME-STAMPED SHO...

7 Elo 20236min

Why Webinars Are Still a Moneymaker in 2023

Why Webinars Are Still a Moneymaker in 2023

In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion ra...

6 Elo 20237min

Andrew Wilkinson Makes $12K/Mo on Twitter Subs?

Andrew Wilkinson Makes $12K/Mo on Twitter Subs?

In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique appro...

5 Elo 20235min

Paid Social Is a Terrible Investment for B2B

Paid Social Is a Terrible Investment for B2B

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strate...

4 Elo 20237min

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