BTS Dominates Fashion, Preps Comeback, and Sparks Reunion Rumors Amid Global Buzz

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BTS has dominated global headlines once again, confirming their reign as both K-pop superstars and style icons. According to Chosun Biz and Malay Mail, the group generated a staggering 56 billion Korean won—close to 40 million US dollars—in earned media value during the 2026 Spring/Summer fashion weeks across New York, Milan, and Paris. Each member brought buzz to world-renowned brands, with RM, Jin, Jimin, V, and Jungkook appearing as global ambassadors for labels like Bottega Veneta, Gucci, Dior, Celine, and Calvin Klein. Influencer tracking platform Lefty placed Jin and RM in the second and sixth spots for top influencers at Milan Fashion Week, while V and Jimin landed third and tenth respectively in Paris. Jungkook alone accounted for nearly 30 percent of Calvin Klein’s total media value, pulling in over seven million dollars with just one appearance. PR firm Onclusive reported Jin topped all social mentions in Milan, racking up 37.5 percent of the entire event’s buzz, while Jimin was nearly as prominent in Paris.

A major announcement rippled through fan circles as BigHit Music stated BTS is preparing for a comeback in spring 2026, with a giant world tour expected alongside their new album. Hype for a possible group return reached fever pitch this week as netizens obsessed over Jin’s upcoming encore concerts—the last two shows of his RUNSEOKJINep_TOUR, scheduled for October 31 and November 1 at Incheon’s Munhak Stadium. Fans filled social media with speculation that these shows will feature a headline OT7 performance—a full group reunion on stage. Nothing has been confirmed by official sources, but the extended runtime and mounting excitement suggest at least a major announcement or surprise BTS appearance may be in the cards.

Meanwhile, the group just reclaimed the top spot in Korea’s Idol Group Brand Reputation rankings for October 2025, beating out Ive and Seventeen, as reported by the Korea Institute of Corporate Reputation. The sentiment index showed a whopping 92 percent positivity rating, with keywords such as “donate,” “congratulate,” and “fan concert” dominating analysis.

Jimin recently shared candid moments with fans during a Weverse birthday live, reflecting on the group’s journey and hinting at preparations for upcoming projects. In true viral fashion, Jungkook thrilled fans by crashing SEVENTEEN’s Mingyu and S. Coups’s Instagram live, sending affectionate messages and promising more collaborative fun. However, the week was not without controversy—V faced backlash for a social media post promoting his Coca-Cola ambassadorship despite ongoing calls for a boycott of the brand over geopolitical issues.

On the business side, BTS continues to move merch at record-breaking rates, but fans called out HYBE for recent mislabeling issues involving Jimin’s solo activities, a recurring point of contention on social media. And in a pop culture crossover, Taylor Swift’s newly released Eras Tour film trailer features BTS footage, further cementing the group’s lasting impact on the global stage.

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