Camille Moore – Third Eye Insights [Ep.44]

Camille Moore joins us in studio on campus at StartWell to relate her founder story and share perspective on Third Eye Insights' approach to enabling professional services through branding. The conversation is fun and far reaching - touching on some of StartWell founder Qasim Virjee's own experiences as one of the first people online in East Africa, digitising a methodology for Placemaking and experiencing corporate politics at IBM. [expand title="Podcast Transcript"] Qasim Virjee 0:28 Welcome back to the Start world podcast. Once again, I am Qasim in studio on King Street West here in Toronto at start Will's campus. Today for the 44th episode of our podcast, I'm joined in studio by the lovely Camille Moore from Third Eye insights. And I'm very, very interested to hear all about what you guys do and more importantly, what you do. Because I've seen you're on campus, we've talked, we've bantered a little bit. But we haven't really dug into kind of like the state of marketing, and how you guys are like ahead of the curve, and what you know you want to be doing with your company. So all that is stuff that we can talk about. Welcome to the studio. Thank you. Awesome. So let's start with introductions. Camille, who are you? What do you do? Camille Moore 1:18 Wow, that's a deep question. My name is Camille more i co own Third Eye insights. Third, eye Insights is a very cool marketing agency that we kind of define as an agency that specializes in branding, strategy and experience. We specialize in marketing professional services. So that's anyone or any business that sells a service opposed to a product. So I I tend to not mark it a mug, I would mark it Qasim Virjee 1:58 like I do you This is my job. Market struggle mugs. Camille Moore 2:04 So that's kind of the niche that we got into and apparently it's working, it's doing well. Qasim Virjee 2:12 Well, it's interesting, because professional services people, accountants, lawyers, doctors, doctors, the furthest thing from from what they want to be thinking about and wasting to them their time on is like talking to people that are not their patients or clients. And figuring out why it's important to do. Camille Moore 2:30 It's a really interesting personality that gets into sort of like professional services, because they tend to not be very creative. So the whole concept of marketing themselves or their business is totally abstract to them. But it's also really interesting because the same professions are Creedence professions. So they tend to have they're at the kind of the the upper end of society, you know, lawyers and doctors are, or were once very well looked up to. It's very hard to become a living in the 50s. Ma'am, exactly. But that's but that's the most interesting thing about digital marketing and what we do, because it was so it had so much credibility before the advent of the Internet. So what made a doctor or a lawyer, so prestigious is that they held all the information, right? So they were attended to attract encyclopedic brains, people who could just memorize and textbooks of information test well, and then the average person wouldn't have access to the information. But what changed was Google, and how the average person is educated. And we require information before hiring, to make a decision. So think about the last time you went to a doctor's office, you've pre diagnosed yourself, you're just going in to get the corroboration on your pre diagnosis. Qasim Virjee 4:02 A funny example because you know, my wife's a family practice, doctor, she's a doctor, a GP. So yeah, in some ways, that's true for me less than others, maybe yes, I like to. I like to think I have a doctor in the family. But that also means I don't have a doctor in the family. They're like, that's the furthest thing from what I want to be talking about right now. Go away w