777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

Thanks to our sponsors!

Follow Us:

Jaksot(844)

699 | Cognitive Bias in Marketing w/ Garrett Sussman

699 | Cognitive Bias in Marketing w/ Garrett Sussman

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess h...

24 Heinä 202442min

698 | News from the EDGE | Week of 7.15.2024

698 | News from the EDGE | Week of 7.15.2024

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews hav...

17 Heinä 202428min

697 | AI Overview Optimization w/ Garrett Sussman

697 | AI Overview Optimization w/ Garrett Sussman

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization fram...

16 Heinä 202441min

696 | News from the EDGE | Week of 7.1.2024

696 | News from the EDGE | Week of 7.1.2024

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers discl...

3 Heinä 202441min

695 | News from the EDGE | Week of 6.24.2024

695 | News from the EDGE | Week of 6.24.2024

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes...

27 Kesä 202446min

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We we...

26 Kesä 202454min

693 | News from the EDGE | Week of 6.17.2024

693 | News from the EDGE | Week of 6.17.2024

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench ...

21 Kesä 202432min

692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and...

19 Kesä 202446min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-rahamania
rss-neuvottelija-sami-miettinen
rahapuhetta
taloudellinen-mielenrauha
rss-h-asselmoilanen
rss-markkinointitrippi
rss-seuraava-potilas
van-elamaa
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
rss-inderes
rss-myyntipodi
rss-savessa