777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

Thanks to our sponsors!

Follow Us:

Jaksot(844)

507 | Optimization of the Brand SERP and Avoiding Mistakes

507 | Optimization of the Brand SERP and Avoiding Mistakes

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features i...

14 Kesä 202250min

506 | News from the EDGE | Week of 6.6.2022

506 | News from the EDGE | Week of 6.6.2022

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal. Ahrefs has rolled out a new search engine that they have been workin...

8 Kesä 202229min

505 | Are Brand SERPS an SEO Ranking Factor?

505 | Are Brand SERPS an SEO Ranking Factor?

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we're ...

5 Kesä 202240min

504 | Keyword and Topic Research Tool Updates from InLinks with Dixon Jones

504 | Keyword and Topic Research Tool Updates from InLinks with Dixon Jones

We have a special show for our listeners of the EDGE. InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool. We reached out the Dixon Jo...

4 Kesä 202244min

503 | News from the EDGE | Week of 5.30.2022

503 | News from the EDGE | Week of 5.30.2022

The EDGE team stops in mid-recording to submit Erin's info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to note...

2 Kesä 202235min

502 | Training on Google Analytics 4 with Krista Seiden

502 | Training on Google Analytics 4 with Krista Seiden

It's been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most si...

27 Touko 202242min

501 | News from the EDGE | Week of 5.23.2022

501 | News from the EDGE | Week of 5.23.2022

The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating about each. Clearly Erin had a accurate bead on ea...

25 Touko 202225min

500 | Going Over the EDGE: Epic Fails for our 500th

500 | Going Over the EDGE: Epic Fails for our 500th

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it.  We reac...

23 Touko 202248min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
inderespodi
herrasmieshakkerit
pomojen-suusta
rss-h-asselmoilanen
rss-paasipodi
taloudellinen-mielenrauha
sijoituspodi
rss-bisnesta-bebeja
syo-nuku-saasta
rahapuhetta
asuntoasiaa-paivakirjat
rss-laakispodi
rss-rikasta-elamaa
rss-seuraava-potilas