449: Christopher Lackner of the Hemp Beverage Alliance Is Fighting for the Loophole that Became an Industry

449: Christopher Lackner of the Hemp Beverage Alliance Is Fighting for the Loophole that Became an Industry

When President Trump signed the bill to reopen the government on November 12, he also enacted a law that will—unless changed within a year—effectively ban hemp-derived THC beverages and other products nationwide. Virtually overnight, the government had moved to close the book on a broadly popular industry worth an estimated $30 billion—even as adults in many states can, for now, still legally shop for their hemp beverages alongside beer and wine.

As President and Founder of the Hemp Beverage Alliance, Christopher Lackner represents brewers, distributors, retailers, can manufacturers, and others who have a stake in these drinks that have become increasingly mainstream. His focus now is on lobbying for any outcome that can keep this new industry on its feet, grounded in sensible regulations and responsible business practices.

In this episode, Lackner and host Jamie Bogner discuss:

  • how the 2018 Farm Bill loophole led to a lucrative, popular industry that became “no big deal”
  • why sensible limits on THC in beverages—perhaps 10 milligrams per 12 ounces—may be a way forward
  • why hemp beverages don’t belong in marijuana dispensaries
  • the need for rules that keep out bad actors
  • why skeptics of hemp-derived THC products should pay a visit to Minnesota
  • how an all-you-can-drink hemp-beverage fest became the chillest affair ever
  • what brewers and consumers who support hemp beverages should be doing now

And more.

This episode is brought to you by:

G&D Chillers (https://gdchillers.com): G&D Chillers uses quality components, expert craftsmanship, and constant innovation. With our 24/7 service and support, your brewery will never stop. Remote monitor your chiller for simple and fast access to all the information you need, and gain peace of mind your operation is running smoothly.
Berkeley Yeast (https://berkeleyyeast.com). Dry Tropics London delivers the soft, pillowy mouthfeel and juicy character you'd expect from a top-tier London Ale strain, but with a serious upgrade: a burst of thiols that unleash vibrant, layered notes of grapefruit and passionfruit. Order now at berkeleyyeast.com.
Old Orchard (https://www.oldorchard.com/brewer) can formulate custom blends featuring specialty ingredients. Whether trending flavor additions or nostalgic favorites, the next best thing is around the corner at Old Orchard. More information and free samples are waiting at oldorchard.com/brewer.
Indie Hops. (https://indiehops.com) Give your customers a pleasant surprise with Audacia in your next IPA. This descendant of Strata brings her own flare of catchy lilac/lavender aroma, and flavors of sweet-tart berries with tangy lychee. Life is short. Let’s make it flavorful!
Five Star Chemical (https://fivestarchemicals.com) Looking for a powerful, no-rinse sanitizer that gets the job done fast? Meet Saniclean PAA Pro from Five Star Chemicals. This EPA-registered, PAA-based acid sanitizer is tough on beerstone and perfect for everything from kegs to packaging lines. Learn more at fivestarchemicals.com.
PakTech (https://paktech-opi.com) PakTech’s handles are made from 100% recycled plastic and are fully recyclable, helping breweries close the loop and advance the circular economy. With a minimalist design, durable functionality you can rely on, and custom color matching, PakTech helps brands stand out while staying sustainable. To learn more, visit paktech-opi.com.
Hart Print, (https://hartprint.com) the original in digital can printing.With three locations across North America, the Hart Print team has your back from concept to can. Get ten percent off your first can order when you mention the Beer & Brewing podcast. Open an account at hartprint.com or email info@hartprint.com for details.
Brightly Software (https://brightlysoftware.com) is a complete asset management and operations software that enhances organizational sustainability, compliance, and efficiency through data-driven decision making. Streamline maintenance, simplify capital planning, and optimize resources. Learn more at brightlysoftware.com.
Visit Flanders (https://visitflanders.com) If you love beer, Belgium’s got something with your name on it. Come to Flanders in 2026 to celebrate the 10th anniversary of UNESCO recognition, and drink in the Belgian beer culture.

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