The CMO Podcast5 Joulu 2025

The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins

From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.

In the final episode of this season of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true buy-in for brand inside organizations, the traps of short-termism, and why culture, conviction, and clear differentiation are the ultimate energizers for growth

From the evolution of brand equity to the five B’s framework, from the lessons of Steve Jobs to the rise of cultural resonance, this finale ties the whole playbook together, offering both inspiration and practical tools for brand builders at every level.

Closing thought: great brands don’t just sell, they lead. And the smartest leaders put brand at the center of every decision.th David Aaker and Marcus Collins

—

If you’ve enjoyed this series, please share it with your team, your friends, or anyone passionate about building brands. Join in the conversation below…tell us what you’ve learned and what you’d love to hear in Season 2!

—

Download this week’s worksheet: https://bit.ly/4qDgxKG

Read about upcoming episode topics and guests here: https://bera.ai/podcast/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(424)

Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful f...

20 Touko 48min

The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame

A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadershi...

13 Touko 48min

Sherina Smith (American Family Insurance) | Designed to Last

What does it take to transform a legacy brand and yourself as a leader at the same time?To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterpris...

6 Touko 53min

Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it ...

29 Huhti 42min

Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands

What does it take to turn a simple drink into a global cultural phenomenon?This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the mos...

22 Huhti 44min

Kenny Mitchell (Levi’s) | From Breakdancer to Legacy Brands

Long before our guest this week became the CMO of Levi’s, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi’s denim. Fast forward a few decades, and he’s no...

15 Huhti 53min

Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks

If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, th...

8 Huhti 48min

Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)

If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach ...

1 Huhti 47min