442: How to Lead a Mission-Driven Business with KeepCup Co-Founder Abigail Forsyth

442: How to Lead a Mission-Driven Business with KeepCup Co-Founder Abigail Forsyth

After running a small cafe chain for over a decade, Abigail Forsyth experienced firsthand the amount of packaging waste used in the food and beverage industry. So, in 2008 she co-founded KeepCup and created the world’s first barista standard reusable cup. In the last 15 years, she built KeepUp into a multi-million dollar brand with reusable cups and bottles sold in 65 countries worldwide. Learn how she’s built a mission-driven business and adapted to the changing nature of sustainable products. Listen to Nathan and Abigail discuss: Bringing KeepCup to life while running her cafes Getting her first B2B order using a shoebox Why behavioral change is the hardest thing to do The challenge of having B2B and B2C customers Scaling internationally and managing a growing team Becoming one of the first Australian B Corporations When a TV program doubled orders overnight The impact of Coivd-19 on the reusable industry How to deal with copycats And much more on mission-driven business… Enjoy 25% off KeepCup, available at www.keepcup.com with code FOUNDR25. The offer is valid until midnight 20th January 2023, and for purchases of up to 10 items, and excludes shipping. Please use ‘Foundr25’ code at checkout. Not to be used in conjunction with any other offer. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

633: We Built a $42M Business by Reinventing Coffee | Purity Coffee

Amber and Andrew Salisbury turned a marriage argument about coffee into an eight-figure health food empire. After Andrew couldn't find a single coffee brand that prioritized health over marketing, t...

20 Helmi 50min

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

We've glorified remote work — the flexibility, the efficiency, the freedom to work from anywhere. And don't get me wrong, I love it too. But here's what we've lost in translation: humans are wired for...

16 Helmi 6min

631: He Built a $125M Brain Food Brand With Just 10 People | Will Nitze

631: He Built a $125M Brain Food Brand With Just 10 People | Will Nitze

Will Nitze went from selling Linsanity T-shirts in his college dorm to building IQ Bar into a $125 million brain food empire—with just a team of ten people. No bloated headcount. No burning through ...

12 Helmi 53min

630: (Solo) How to Find People Who Actually Care About Your Business

630: (Solo) How to Find People Who Actually Care About Your Business

Most founders are desperate to hire — but they're asking the wrong question. It's not "How do I find great people?" It's "How do I find people who care as much as I need them to?" Here's the truth:...

9 Helmi 10min

629: $50K to $300M+: How Two L'Oréal Employees Built Glow Recipe | Sarah Lee

629: $50K to $300M+: How Two L'Oréal Employees Built Glow Recipe | Sarah Lee

Sarah Lee went from cold-emailing 700 journalists by hand and sleeping two hours a night to building Glow Recipe into a nine-figure global skincare brand inside Sephora. And she did it without raising...

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628: (Solo) The Content Playbook I Wish I Had When I Started

628: (Solo) The Content Playbook I Wish I Had When I Started

If you’re staring at an empty Instagram feed, TikTok account, or LinkedIn page thinking, “What the hell do I even post?”, this episode is for you. Every early-stage founder hits this wall — and most s...

3 Helmi 10min

627: How Lia Georgantis Built an Iconic Aussie Fashion Brand in Just 5 Years

627: How Lia Georgantis Built an Iconic Aussie Fashion Brand in Just 5 Years

Lia Georgantis took over a multi-brand fashion boutique with no business experience, lost most of her suppliers overnight, then rebuilt it into one of Australia’s most recognisable fashion brands by...

29 Tammi 58min

626: (Solo) Work Life Balance Is an Illusion. Here’s What Works Instead

626: (Solo) Work Life Balance Is an Illusion. Here’s What Works Instead

Most founders won’t say this out loud… work-life balance doesn’t really exist. At least not in the early years. I didn’t want balance — I was obsessed. I worked until 5 a.m., skipped sleep, skipped ho...

27 Tammi 10min

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