Filter Stories - Coffee Documentaries8 Joulu 2025

Coffee Quality, Part 2: How “quality” became a myth

If you ask two specialty professionals what makes a high-quality coffee, you’ll likely get a surprisingly consistent answer: clean, sweet, juicy, bright. To an outsider, they would be forgiven for thinking coffee quality is universally defined.

But the truth is more sober.

In this episode, we examine how a simple cupping form helped create a universal idea of quality. We then look at the evidence that, in fact, it’s just the personal preferences of a small group of people masquerading as universal quality.

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Go deeper into the story of quality:

2004 cupping form from the Specialty Coffee Association of America

SCAA Coffee Cuppers Handbook (4th edition, 2011)

Cup of Excellence cupping form

Kenneth Liberman's book, "Tasting Coffee: An Inquiry into Objectivity"

SCA's video series on the CVA presented by Peter Giuliano

Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. How does Perfect Moose detect what kind of milk is in the pitcher? Click here to find out. See the Mikafi countertop roaster at the Thermoplan stand (6637) at World Of Coffee Brussels. Not attending? See it here. What does the Marco MilkPal look like to you? WALL-E? Something Steve Jobs would be proud of? Check it out here.

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Jaksot(78)

What Is Good Science? Part 2: How to think like a scientist

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What Is Good Science? Part 1: How to brew coffee like a scientist

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Organic Coffee, Part 2: Why don’t we see more organic coffee farms?

Farming coffee organically is amazing because soils are more alive, birds and insects are more plentiful, farmers avoid getting sick with agrochemicals. But, if it’s so great, why is less than 10% o...

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Organic Coffee, Part 1: The magic of soil

The world’s farming soils are deteriorating quickly. Conventional coffee farming where plants are grown using agrochemicals allowed farmers to reap huge harvests these last 70 years. But these agroch...

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Coffee Roasting, Part 2: Roasting made easy

Roasting coffee can be maddening. Just 4° Celsius is enough to make the same green beans taste distinctly different! And there are so many things roasters can play around with: temperature, time, fan ...

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Coffee Roasting, Part 1: How heat transforms coffee beans

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Smell and Taste, Part 2: Are you and me tasting the same flavours?

Ever wonder why you and your friends can taste the same coffee, but you can’t agree on the flavour notes? Join me as I explore this metaphysical mystery! I speak with leading scientists and ask: are...

15 Tammi 202439min

Smell and Taste, Part 1: How to be a better coffee taster

So you’ve just taken a sip of a very rare coffee, and flavours of passion fruit explode in your mouth. But here’s the thing: that flavour of passion fruit is not coming from your mouth. It’s not even...

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