30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail (#729)
Let's Talk Loyalty9 Joulu 2025

30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail (#729)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights almost 13 million active members. Clicks ClubCard won three awards at this year’s South African Loyalty Awards and most notably Team of the Year.

Clicks Clubcard represents 84% of sales of its iconic mother brand, Clicks and members enjoy a 90% redemption rate. These are hard-hitting loyalty KPIs which position perfectly as South Africa’s most used loyalty programme.

Hosted by Amanda Cromhout

Show Notes:-

1) Melanie Van Rooy

2) Clicks

3) Clicks ClubCard

4) Book recommendation : Primal Leadership

5) Book recommendation: Never Split the Difference

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