#149 How To Hire The Right People & Give Them The Best Experience - Gil Cohen
👉 Best practises for hiring - including questions to ask, what to look out for and what not to do Gil is the Founder @ Employee Experience Design - He helps companies design employee experiences tha...
30 Touko 202133min
#148 Traditional Email Follow-up Is DEAD, Video Is In - Ethan Beute
👉 Is video a fad or is it here to stay? Ethan is the Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and coauthor of Rehumanize Your Business. He’s sent more than 10,000 pers...
23 Touko 202142min
#147 What is a landing page? (& why do you need one) - Sam Dunning
What really is a landing page and do you need one? Sam Dunning explains the pro's and cons of a landing page. Best practises to convert visitors into warm leads/sales. And compares it to a traditiona...
21 Touko 20217min
#146 How To Make Your Offer Stand Out (when no one, not even experts, want to share the secret sauce) - Louis Grenier
👉 What radical differentiation actually means Louis Grenier is the founder of the popular contrarian marketing podcast Everyone Hates Marketers, which reached 1M+ downloads with no ads... He believe...
16 Touko 202137min
#145 STOP Marketing on Rented Land (do this instead) - Sam Dunning
👉 Should you stop marketing on rented land? Sam Dunning shares the difference between marketing on rented channels and ones that you can fully own. And weighs up the advantages of both to help you g...
12 Touko 20218min
#144 Write INSANE Copy By Using Your Customers Words (that sells without being salesy) - Eden Bidani
👉 Why you SHOULDN'T go with what you (or your CEO) think is good for your copy Eden Bidani is a Conversion copywriter, Growth mentor and Secret anthropologist. She's busy driving crazy-good growth f...
10 Touko 202130min
#143 What is social proof? (& why your website needs it) - Sam Dunning
Social proof - what is it and why does your website need it? Investing money driving people to your website: SEO, paid ads, social, email, video etc. Is all pointless if it doesn’t do this... 👉 B...
6 Touko 20217min
#142 Why You DON'T Need To Do A Demo - Benjamin Dennehy (The UK’s Most Hated Sales Trainer)
👉 How doing a demo can ruin your chances of winning the sale! Benjamin is The UK’s Most Hated Sales Trainer! - This is his 3rd time on the show and his last 2 episodes are amongst the most downloade...
2 Touko 202147min
