Easy Crypto's Miguel Martin: Early Crypto Marketing, Building Trust, and Hustling Smart
CMO Weekly25 Maalis 2025

Easy Crypto's Miguel Martin: Early Crypto Marketing, Building Trust, and Hustling Smart

In this episode of CMO Weekly, we sit down with Miguel Martins, Director of Marketing Operations at Easy Crypto, New Zealand’s leading crypto exchange. From scaling teams across continents to driving 300% organic growth, Miguel has been instrumental in taking Easy Crypto from a startup with no social media presence to a global player in digital finance.

Miguel shares his unconventional entry into the crypto world—over beers at a beach in Bali—and how that serendipitous moment launched his career in Web3. He dives into the challenges of marketing a product that most people didn’t understand in 2018, navigating evolving regulations, and why building trust and educating users became the cornerstone of their success.

We explore:

  • How Easy Crypto carved out 50% of the New Zealand market by surviving where others failed

  • The “gray zone” era of crypto marketing, when anything went—and how that changed

  • Why being hands-on as a leader helped Miguel scale global teams and operations

  • The pros and cons of working in Web3, and advice for young marketers entering the space

  • Miguel’s vision for the future—from entrepreneurship to achieving financial freedom, and why he doesn’t plan to stop hustling anytime soon

Plus, we wrap up with a rapid-fire round covering worst advice, best local eats in Indonesia, and the one person Miguel would love to have dinner with.

Whether you’re a marketer, founder, or crypto-curious listener, this episode delivers an unfiltered look at the hustle, strategy, and adaptability it takes to thrive in the fast-paced world of digital finance.

Jaksot(153)

Shachar Scott of Sunbit: How to Humanize Your Brand in the Age of AI

Shachar Scott of Sunbit: How to Humanize Your Brand in the Age of AI

Welcome to another episode of CMO Weekly! This week, host Hayley Clover sits down with Shachar Scott, the first-ever Chief Marketing Officer of Sunbit, to discuss her journey from leading massive team...

30 Huhti 35min

Joe Nayquonabe of Soaring Eagle Casino & Resort: Servant Leadership in the Gaming Industry

Joe Nayquonabe of Soaring Eagle Casino & Resort: Servant Leadership in the Gaming Industry

How does a math-driven marketer rise to become the "Most Admired CEO"? In this episode of CMO Weekly, host Hayley Clover sits down with Joe Nayquonabe, CEO of Soaring Eagle Casino & Resort and a 22-ye...

28 Huhti 23min

Paul Burns of Canadian Gaming Association: How AI is Changing Player Protection

Paul Burns of Canadian Gaming Association: How AI is Changing Player Protection

This episode of CMO Weekly features an in-depth conversation with Paul Burns, the President and CEO of the Canadian Gaming Association. With over two decades of experience in government affairs and ga...

23 Huhti 24min

John Meacham of Cache Creek Casino Resort: Applying a Startup Mindset to Global Gaming Brands

John Meacham of Cache Creek Casino Resort: Applying a Startup Mindset to Global Gaming Brands

Welcome to CMO Weekly! In this episode, host Hayley Clover sits down with John Meacham, the VP of Marketing at Cache Creek Casino Resort. With over 20 years of experience across industry giants like M...

23 Huhti 26min

Andrew Pink of Play’n GO: Why One-Size-Fits-All Marketing is Dead

Andrew Pink of Play’n GO: Why One-Size-Fits-All Marketing is Dead

In this episode of CMO Weekly, host Hayley Clover sits down with Andrew Pink, the Head of Brand and Communications at Play’n GO, to discuss his fascinating transition from professional sports to the h...

15 Huhti 19min

Chris Garrow of Prairie Band Casino & Resort: How Design and Data Keep Guests in Their Seats

Chris Garrow of Prairie Band Casino & Resort: How Design and Data Keep Guests in Their Seats

In this episode of CMO Weekly, host Hayley Clover sits down with Chris Garrow, the Gaming Operations Director at Prairie Band Casino & Resort. With nearly 30 years of experience spanning corporate gia...

14 Huhti 21min

Nilofer Vahora of amika: Unlocking Next-Level Growth through Community Loyalty

Nilofer Vahora of amika: Unlocking Next-Level Growth through Community Loyalty

This podcast episode of CMO Weekly, hosted by Hayley Clover, features an in-depth conversation with Nilofer Vahora, the Chief Marketing Officer of amikaIn this episode, Nilofer Vahora discusses her ca...

7 Huhti 36min

Kim Chappell of Bobbie: Why Bold Cultural Moves Pay Off for Startups

Kim Chappell of Bobbie: Why Bold Cultural Moves Pay Off for Startups

What does it take to flip the table on a multi-billion dollar industry monopolized by giant corporations for decades? In this episode of CMO Weekly, host Hayley Clover sits down with Kim Chappell, the...

24 Maalis 39min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-rahamania
inderespodi
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
oppimisen-psykologia
lakicast
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-inderes
leadcast
mihin-sita-saastais
rss-rikasta-elamaa
rss-40-ajatusta-aanesta