EEC 411: How to Persuade and Succeed at Your Negotiations, with Andres Lares
Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.9 Joulu 2025

EEC 411: How to Persuade and Succeed at Your Negotiations, with Andres Lares

Andres Lares is the Managing Partner at Shapiro Negotiations Institute and co-author of Persuade: The 4-Step Process to Influence People and Decisions.

  • What is your four-step process to persuade others?
  • Why do people focus on logic rather than emotion?
  • How can you build credibility quickly?
  • When is the right time to go first in negotiations?
  • What are the five main aspects of emotional intelligence?
Andres Lares

Andres Lares is the Managing Partner at Shapiro Negotiations Institute and co-author of Persuade: The 4-Step Process to Influence People and Decisions. His expertise ranges from coaching live negotiations for sports clients, including the Cleveland Browns and Brooklyn Nets, to developing online content for facilitating programs in real estate, advisory, media, banking, and pharmaceutical sectors. He is a guest lecturer on negotiation at universities like Johns Hopkins University, has been a contributor to numerous national media outlets, including Forbes, Entrepreneur, Selling Power, and many more.

Excellent Executive Coaching Podcast

If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching, which helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC, to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching, a company that specializes in leadership development.

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