3 years of A Beginner's Guide to Design Thinking - reflections & celebrations.

3 years of A Beginner's Guide to Design Thinking - reflections & celebrations.

Links to the listeners whose work we mentioned in the episode:

⁠Candor Dennis⁠ The Event Playbook Coffee Chats Series

⁠Liz Atkin⁠ Refreshing Comms

⁠Vaughan Broderick⁠ Innovation in Action waitlist

In this reflective episode, Lucy and Tracy celebrate three years of recording their award-winning design thinking podcast; sharing personal growth stories, podcast success', and lessons learned.

They engage with listener questions, discuss the importance of empathy in design thinking, and explore the future of the discipline, particularly in education and leadership.

The hosts also share humorous moments from their podcasting journey and reflect on the significance of external validation.

As they look ahead, Tracy expresses excitement for a new role, and Lucy shares details of her spin-off podcast 'Rebel by Design (Thinking)' which is released in January.

They continue to be positive as their work within the design thinking space evolves.

Key Takeaways:

  • The podcast has grown significantly, with audience growth and listener retention rates beyond anything they thought possible when they started this as a fun experiment!
  • Resilience and adaptability are key lessons learned over three years.
  • Empathy is crucial in design thinking and product development.
  • Design thinking principles need to be adopted for the benefit of the education and longevity sectors, and better career progression.
  • The importance of humor and fun in any journey.
  • External validation is not the primary focus; the message is what matters.
  • Their listeners ask the best questions!

These last 3 years have been a blast. Thanks for indulging us in our passion for design thinking. We hope you've learned a lot and, more importantly, are no longer design thinking...but design doing!


Jaksot(46)

O is for Observe

O is for Observe

In this episode we cover one of the main stages in the design thinking process: observe. Sure, we all observe ourselves and others on a daily basis, but when you need to observe with purpose; to be ...

25 Heinä 202335min

M is for Michael Lewrick

M is for Michael Lewrick

In this episode we chat with Michael Lewrick, PhD, MBA. Michael has worked intensively these past few years to establish himself as a Thought Leader and world-renowned specialist in the field of Desi...

27 Kesä 202330min

L is for Lucy Patterson

L is for Lucy Patterson

In this episode we find out more about the journey that lead one of the co-hosts, Lucy Patterson, to a career in design thinking. From the influence of her Grandparents on her mindset, to a successfu...

13 Kesä 202330min

K is for Key Steps

K is for Key Steps

In this episode we explain a bit more about the key steps of the design thinking process; exploring the 'double diamond' concept, which is currently celebrating its 20th year of use. So join us as w...

30 Touko 202331min

J is for Journey Maps

J is for Journey Maps

In this episode we explain a bit more about one of the most commonly used tools in Design Thinking, journey - and empathy - maps. Within business, maps may relate to your customer's thoughts, feeling...

16 Touko 202330min

I is for Ideation

I is for Ideation

In this episode we explore ideation - a key element of design thinking - and how it fits into the innovation space. If you think that ideation is just a brainstorming session, then you need to listen...

2 Touko 202328min

H is for How Might We?

H is for How Might We?

In this episode we explore one of Lucy's favourite Design Thinking tools; 'How Might We?' There's more to Design Thinking than just fun and effective tools, and in this episode we explore a bit of th...

18 Huhti 202322min

G is for Growth

G is for Growth

In this episode we look at how Design Thinking can be used as a powerful tool for growth, both in your business and your life. We're here to help you not just fail fast and fail forward, but to lear...

4 Huhti 202323min

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