Ep. 327: Colleen Whitmore: How Cost To Serve Analysis Transforms Business Decision Making
Count Me In®11 Joulu 2025

Ep. 327: Colleen Whitmore: How Cost To Serve Analysis Transforms Business Decision Making

Looking to boost your organization’s profitability with smarter cost analysis? In this engaging episode of Count Me In, host Adam Larson sits down with Colleen Whitmore, Partner at Deloitte & Touche LLP and co-author of the Deloitte and IMA article "Unlocking Profitability Insights." Colleen breaks down the ins and outs of cost to serve analysis, sharing why it's a game changer for companies seeking hidden profit opportunities and better decision-making.

Hear Colleen’s take on why most organizations still aren’t using these powerful tools, what holds them back, and how advances in technology are making detailed cost analysis more accessible than ever. She shares practical advice on preparing your finance teams for innovation, overcoming common data challenges, and the first steps leaders should take to get started.

Whether you’re a finance professional, business leader, or just curious about the latest trends in cost management, this episode will deliver real-world insights and actionable tips straight from an industry thought leader. Don’t miss Colleen’s fresh perspective on how to transform your organization’s approach to profitability!

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Ep. 359: Marina Ter Sargsyan - Unlocking Data Readiness for Small Business AI Success

Ep. 359: Marina Ter Sargsyan - Unlocking Data Readiness for Small Business AI Success

Join us for a lively conversation with Marina Ter Sargsyan, Founder and CFO of Crystal Books Consulting, whose 25-year journey spans Armenia to the U.S., banking to nonprofits, and tech transformation...

25 Kesä 34min

Ep. 358: Tala Khalifeh - Why Human Judgment Remains Essential in the AI Accounting Era

Ep. 358: Tala Khalifeh - Why Human Judgment Remains Essential in the AI Accounting Era

What does it really take to keep ethics at the forefront as AI changes the game in accounting? In this episode, Tala Khalifeh, Chief of Staff at STAXX and a leader for IMA Shared Interest Groups, join...

22 Kesä 27min

Ep. 357: Ali Hussain - Rethinking Finance Stacks in the Age of AI

Ep. 357: Ali Hussain - Rethinking Finance Stacks in the Age of AI

Join Adam Larson as he sits down with Ali Hussain, founder and CEO of Tabs, for a candid conversation about redefining the landscape of accounting and finance through AI-powered technology. Ali shares...

15 Kesä 33min

Ep 356: Rafeal Pinho - Driving Business Growth with a Strategic Finance Approach

Ep 356: Rafeal Pinho - Driving Business Growth with a Strategic Finance Approach

Ever wondered how an electrical engineer ends up as the CFO of a major company in Brazil? Join us for a candid conversation with Rafael Pinho, Co-Founder and CFO at TD Pine Advisors, as he shares his ...

8 Kesä 34min

Ep. 355: Katie Trowbridge - Fostering Belonging and Innovation in the Workplace

Ep. 355: Katie Trowbridge - Fostering Belonging and Innovation in the Workplace

Join us for an engaging and insightful chat with Katie Trowbridge, educator-turned-CEO and author of the latest leadership book, Lead Boldly Think Deeply. Katie shares her journey from the classroom t...

1 Kesä 46min

Ep. 354: Jennifer Pinder - Surviving Check and Wire Scams in a Digital World

Ep. 354: Jennifer Pinder - Surviving Check and Wire Scams in a Digital World

Get ready for a revealing conversation as Jennifer Pinder, Controller for Watchdog Real Estate Project Management, joins Adam Larson to share real-life stories of bank fraud in the small business worl...

28 Touko 31min

Ep. 353: Dr. Christiane Schroeter - Petite Practice to Powerful Presentations: Storytelling for Finance

Ep. 353: Dr. Christiane Schroeter - Petite Practice to Powerful Presentations: Storytelling for Finance

Looking to boost your confidence as a presenter and storyteller? In this engaging episode, Adam Larson welcomes Christiane Schroeter, Professor at Cal Poly State University, health economics doctorate...

25 Touko 28min

Ep. 352: David Buchanan - Nobody Told Accounting. Again. How to Stop Being the Last to Know

Ep. 352: David Buchanan - Nobody Told Accounting. Again. How to Stop Being the Last to Know

If you've ever stared down a massive prepaid spreadsheet, chased a missing accrual on the last day of close, or found out about a new contract when the invoice showed up months later, this episode is ...

21 Touko 30min

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