Marketing School - Digital Marketing and Online Marketing Tips11 Joulu 2025

Why AEO is Overhyped

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode, Neil and Eric debate whether answer engine optimization AEO is overhyped, breaking down Ahrefs data on ChatGPT vs Google traffic, why search still drives most discovery, and how to think about AI search optimization across ChatGPT, Gemini, Perplexity, and more. They share real AI ROI examples from Goldman Sachs research, talk LLM use cases for marketing, sales, and ops, discuss AI's impact on jobs, and reveal their favorite AI stocks and winning marketing formula heading into 2026. Key takeaways: • AEO vs SEO, why AI search is overhyped now but essential long term. • Real-world AI ROI from JP Morgan, UPS, Target, Chipotle, and more. • How Neil and Eric use ChatGPT, Gemini, Perplexity, and other LLMs to scale marketing. Chapters: 00:00 AEO vs SEO hype 01:02 ChatGPT vs Google traffic share 02:40 AEO short-term vs. long-term 05:55 LLM platform use cases 08:47 Real AI ROI case studies 11:02 AI, jobs, and 2027 outlook 12:59 Favorite AI stocks to watch 15:02 Hiring AI native marketers 17:16 2026 marketing experimentation playbook 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(3290)

What Founders Can Learn From Students Cheating With AI

Eric and Neil break down 3 marketing roles they believe AI will kill first, why entry-level execution work is getting compressed fast, and what marketers need to do now to stay valuable. They also cov...

7 Touko 19min

How I Cut My $7,500 Claude Cost To Almost $0

Eric and Neil break down how Eric cut his AI token spend from around $7,500 a month to nearly $0 by changing his model hierarchy, fixing fallback issues, and reducing unnecessary API usage. They also...

6 Touko 21min

6 Signs Your Agency Is About To Fire You As A Client

Eric and Neil break down how AI is changing software and what founders need to understand as user behavior, distribution, and product expectations keep shifting. They unpack why building around websit...

5 Touko 23min

You Won't Believe How Much Clavicular Spends On Clips Each Month

Eric and Neil break down how Clavicular built a viral marketing machine, why clipping is starting to look a lot like paid media, and what businesses can learn from that playbook. Reports on Clavicular...

4 Touko 27min

GitHub’s Trust Problem Just Got Worse

Eric and Neil break down the fake GitHub star economy, why startup credibility signals are easier to manipulate than most people realize, and what that means for trust online. They also get into emplo...

30 Huhti 22min

MrBeast's New Flywheel Is INSANE

Eric and Neil break down the new media flywheel, why clips, live shows, and community now work together, and why entrepreneurs need to think more like media companies. Key takeaways ◾ The stronges...

30 Huhti 21min

This New Marketing Strategy Is INSANE

Eric and Neil break down why clips are becoming more valuable than the actual show, and why the real shift in media has less to do with long-form content and more to do with packaging, distribution, a...

28 Huhti 21min

OpenAI Just Bought TBPN For $200M But Nobody Knows This

Eric and Neil break down why marketing feels different now, and why the real shift may have less to do with long-form content and more to do with clips, packaging, distribution, and platform-native me...

27 Huhti 23min