How to Build Brand Awareness Without Paying for Ads
Problem Solvers15 Joulu 2025

How to Build Brand Awareness Without Paying for Ads

Building brand awareness doesn’t have to cost big bucks. It can be as simple as leveraging your relationships in the community. The founders of Cold Blooded and Bizarre share how they built a beloved local brand by showing up everywhere their community already gathers, and turning simple touchpoints into constant reminders. Plus a two headed snake! This episode is brought to you by CLA. With you on every step of your financial journey. To learn more, visit CLAConnect.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How This New Pasta Brand 3X’d Its Sales

How This New Pasta Brand 3X’d Its Sales

Pasta is a crowded space, so how did Amazon help Madalina Defta and Arash Hashemi, the husband-and-wife duo behind Kaizen Food Company, transform their vision into a thriving brand without relying on ...

8 Loka 202421min

Creating A Workplace People Actually Love

Creating A Workplace People Actually Love

Erin Wade hated her job. So she created a mac & cheese restaurant called Homeroom, then rethought how every other employee should be treated. In this episode, she explains how she rethough discipline,...

7 Loka 202428min

How to Ask Investors (or Family!) for Money

How to Ask Investors (or Family!) for Money

Mike Maples Jr. is one fo the pioneers of seed-stage investing, and invested early in the likes of Twitter, Twitch, and Lyft. I asked him to do something a little unusual: give advice to small busines...

30 Syys 202435min

How to Transform An Organization, with Alibaba.com's President

How to Transform An Organization, with Alibaba.com's President

How do you see the opportunity that others don't? That's what we discuss with Kuo Zhang, president of Alibaba.com, who has overseen a massive transformation of the company. Learn more about your ad ch...

23 Syys 202430min

Counterintutive Wisdom from LegalZoom's Founder

Counterintutive Wisdom from LegalZoom's Founder

Brian Lee cofounded LegalZoom, ShoeDazzle, Honest Company, and now Arena Club, and he believes a lot of conventional business wisdom is backward. Here, he shares the hidden path to founder success. Le...

16 Syys 202432min

Can't Find the Right Employees? Create Them.

Can't Find the Right Employees? Create Them.

Removery had a problem: It wanted to rapidly expand and become the world's largest tattoo removal company, but it couldn't find enough tattoo removal specialists to hire. So it built a system to creat...

9 Syys 202429min

Transitioning Your Business? Plan Now to Increase Value and Impact

Transitioning Your Business? Plan Now to Increase Value and Impact

Are you prepared to sell your business? Even if a sale is many years away, you should start planning now — and avoid the common mistakes that devalue many other businesses. CLA managing principal of i...

5 Syys 202429min

How to Tell Everyone How Awesome You Are

How to Tell Everyone How Awesome You Are

Does self-promotion make you uncomfortable? You need to start — because if you don't talk yourself up, nobody else will! On today's episode, I offer my four rules of self-promotion, four ways to talk ...

2 Syys 202431min

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