The Product Marketing Advantage
B2B Inspired11 Syys 2024

The Product Marketing Advantage

Let us know your thoughts. What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensur...

Jaksot(45)

Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez

Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez

Let us know your thoughts. Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology ...

5 Kesä 202421min

The Strategic Importance of Singular Focus

The Strategic Importance of Singular Focus

Let us know your thoughts. Jump aboard with us on our latest #WeDoB2B journey Episode 20 features Asantha Wijeyeratne, the entrepreneurial force behind PaySauce, as their team navigate the challenge...

20 Touko 202432min

Customer Empathy; Unleashing The Marketer's Superpower

Customer Empathy; Unleashing The Marketer's Superpower

Let us know your thoughts. How do we apply our 💥superpower of empathy💥 in the marketing mix? Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' ...

5 Touko 202437min

From Presentation To Performance, Preparation Is Everything

From Presentation To Performance, Preparation Is Everything

Let us know your thoughts. For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner sto...

22 Huhti 202435min

The Role of Humanity in the Rise of AI

The Role of Humanity in the Rise of AI

Let us know your thoughts. Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacie...

10 Huhti 202441min

The Power of Marketing When the World Falls Apart

The Power of Marketing When the World Falls Apart

Let us know your thoughts. This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wil...

26 Maalis 202445min

Understanding the Business of Business Events

Understanding the Business of Business Events

Let us know your thoughts. In this episode we explore the pioneering strategies that make Tāmaki Makaurau Auckland a magnetic destination for the world's thinkers and doers. We are thrilled to be join...

12 Maalis 202436min

Crafting the Kiwi Legend: The Power of New Zealand's Brand Story

Crafting the Kiwi Legend: The Power of New Zealand's Brand Story

Let us know your thoughts. In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversa...

26 Helmi 202438min

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