Perpetual Traffic9 Marras 2021

Episode 338: New Google Features and Working with Your Account Rep

What are the newest Google features, and what do they actually mean for your business?

“Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.

Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.

IN THIS EPISODE YOU’LL LEARN:

Why offline conversion tracking on the back end is actually more effective
Where to find out about Google updates early
Why Kasim doesn’t want to be a Google Premier Partner
Why Google will try to change your bid strategy (and why you shouldn’t let them)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier 11 is giving away 5 FREE customer acquisition path audits
Follow @ralphhb and @kasimaslam on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Endless reports and actionable insights from Oribi
Get Zero Down (Roland Frasier’s new book) FREE.
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(500)

What a Live CRO Audit Reveals That Your Design Agency Never Shows You

Stop losing revenue after the click! Let’s find the leak before your next ad.Get your free CRO audit at: https://www.tiereleven.com/cro/serviceAre you optimizing your site based on what looks good or ...

26 Touko 43min

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics.Sign up for our free CRO audit and close the gaps today: https://www.tierel...

19 Touko 32min

Chick-fil-A's Secret to 15% Growth for 37 Years Straight

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say about you. Legendary bra...

12 Touko 47min

How to Become a Supercommunicator (Ask These Questions)

Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication. We'r...

5 Touko 17min

Scaling Ads Is Killing Your Profit (Here’s the Fix That Works)

Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of them don’t ...

28 Huhti 19min

156% More App Subscribers in Six Months! Here’s How We Did It

Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncacHow do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder th...

21 Huhti 20min

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you more than you think.In this e...

14 Huhti 53min

Stop Saying This on Sales Calls (It Hurts Your Deals)

Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the sale...

7 Huhti 22min