The challenges of operating and scaling a business that faces digital marketing restrictions
Abandoned Cart6 Maalis 2024

The challenges of operating and scaling a business that faces digital marketing restrictions

Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women.

We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face.

Holly and Kalila discuss workarounds such as focusing on email marketing, SEO, third-party reviews, and partnering with established brands like Sephora that do not have the same restrictions.

Their advice for others in restricted categories is to do research, learn from other's mistakes, focus on your own goals rather than compare to others, and continue challenging status quo’s in a safe manner.

Key Takeaways:

  • Overcoming digital marketing restrictions for sensitive product categories.
  • Women's sexual wellness platforms and challenges faced in the industry.
  • Navigating platform restrictions.
  • Digital marketing challenges and strategies for small businesses.

Links:

Website - https://shespot.co.uk/

LinkedIn - https://www.linkedin.com/company/shespotuk/


www.pinkleopard.co.uk

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(49)

Building a Customer-Centric Wellness Brand Through Community, Authenticity & Product Excellence

Building a Customer-Centric Wellness Brand Through Community, Authenticity & Product Excellence

In this episode of Abandoned Cart, Adam sits down with Kelly Bond, the operational powerhouse behind women's wellness brand Elle Sera, to explore how a relentless focus on customer experience, authent...

16 Heinä 24min

Scaling eCommerce Through Offers, Creative Volume & Customer Retention

Scaling eCommerce Through Offers, Creative Volume & Customer Retention

In this episode of Abandoned Cart, Adam sits down with Luke Bream, CEO of Valentte, to explore the strategies behind scaling a modern e-commerce brand in one of the most competitive digital environmen...

16 Heinä 33min

You Can’t Sell Fresh Air” – The Missing Link in E-Commerce Growth

You Can’t Sell Fresh Air” – The Missing Link in E-Commerce Growth

In this episode of Abandoned Cart, Adam sits down with Laura Harrison, founder of LH Retail and former senior leader at Argos, to unpack why merchandising is one of the most overlooked but critical fu...

16 Heinä 28min

Finding Your Niche And Staying Authentic In A Crowded Market

Finding Your Niche And Staying Authentic In A Crowded Market

In this episode of Abandoned Cart, Adam sits down with Tilly Cresswell, Marketing Manager at Complete, to unpack what it really means to find your niche and stick with it in today’s overcrowded digita...

21 Touko 17min

The difference between starting a brand vs. scaling an established one

The difference between starting a brand vs. scaling an established one

In this episode of Abandoned Cart, Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building a brand from scratch ...

16 Huhti 33min

When the High Street Is Dying, Why Is This Brand Opening a Showroom?

When the High Street Is Dying, Why Is This Brand Opening a Showroom?

In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce world.Chlo...

2 Maalis 22min

From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart

From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart

In this episode of Abandoned Cart, Adam sits down with Neil Sumner, retail consultant and founder of Sumner For Hire, to explore why content is still king and why many brands are getting it wrong.With...

12 Helmi 31min

How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.

How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.

In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and sound.Jago...

12 Tammi 33min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
oppimisen-psykologia
rss-sami-miettinen-neuvottelija
hyva-paha-johtaminen
rss-karon-grilli
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rahapuhetta
rss-perho-rajoilla
rss-inderes
rss-rahataito-podcast
asuntoasiaa-paivakirjat
rss-ysin-muijat
rss-pinnan-alla-kiehuu
rss-tarkeista-asioista-2
rss-plan-international-suomen-podcast
rss-johtajuuden-jaljilla