How Design Can Make or Break Your Marketing and Sales Strategy
Abandoned Cart10 Helmi 2025

How Design Can Make or Break Your Marketing and Sales Strategy

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.

Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable.


We also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project.


This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success.


Key Takeaways:

  • The Importance of First Impressions in Design
  • Building Brand Equity and Resonance
  • The Impact of Commercial Design on Business Success
  • How to Brief a Designer Effectively
  • Top Tips for Implementing Commercial Design


Links:

Lucianne Soley

LinkedIn: https://www.linkedin.com/in/lucianne-soley/

Website: https://www.soleycreative.com/



Pink Leopard

www.pinkleopard.co.uk


Jaksot(42)

Measurement - Which Click Wins?

Measurement - Which Click Wins?

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early ...

27 Touko 202525min

How Design Can Make or Break Your Marketing and Sales Strategy

How Design Can Make or Break Your Marketing and Sales Strategy

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business s...

27 Touko 202529min

How We Drove Our Client's Strongest Sales Week Ever Using PR

How We Drove Our Client's Strongest Sales Week Ever Using PR

In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mind...

27 Touko 202526min

Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls

Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls

In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of ad...

10 Helmi 202519min

Taking the fear out of setting up a product business without having to outsource

Taking the fear out of setting up a product business without having to outsource

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without...

7 Tammi 202528min

How do I scale my eCommerce operations?

How do I scale my eCommerce operations?

In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd.We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. ...

16 Joulu 202427min

The power of hosting in-person events to connect with your customers

The power of hosting in-person events to connect with your customers

In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engageme...

14 Marras 202433min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
rss-lahtijat
rahapuhetta
rss-porssipuhetta
rss-neuvottelija-sami-miettinen
rss-rahamania
rss-paasipodi
rss-porssipodi
ostan-asuntoja-podcast
oppimisen-psykologia
rss-strategian-seurassa
rss-h-asselmoilanen
rss-bisnesta-bebeja
rss-merja-mahkan-rahat
rss-inderes
rss-40-ajatusta-aanesta
rss-draivi