Measurement - Which Click Wins?
Abandoned Cart27 Touko 2025

Measurement - Which Click Wins?

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity.

John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4.


We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the importance of building a compelling brand story.


Listeners are given a special opportunity to try Ask Bosco and receive further support from Pink Leopard for their digital marketing needs.


Key Takeaways:

  • The Story Behind Ask Bosco and Modo 25
  • Challenges in E-commerce Performance Measurement
  • Impact of iOS Changes on Digital Marketing
  • Struggles of Small Brands in the Current Market
  • The Importance of Brand in Business
  • Understanding Attribution Models
  • Multi-Touch Attribution and Its Challenges
  • The Role of Retargeting in Attribution
  • Educating Stakeholders on Attribution
  • Click Fraud and Bot Traffic
  • Optimizing Budget Allocation with AI


Links


John Readman

LinkedIn : https://www.linkedin.com/in/johnreadman/

Website : https://askbosco.io/ & https://modo25.com/

Jaksot(42)

Personalised User Experiences in eCommerce

Personalised User Experiences in eCommerce

In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency,...

27 Touko 202529min

The Evolution of e-commerce Search

The Evolution of e-commerce Search

In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce sea...

27 Touko 202524min

How We Drove Our Client's Strongest Sales Week Ever Using PR

How We Drove Our Client's Strongest Sales Week Ever Using PR

In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mind...

27 Touko 202526min

Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls

Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls

In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of ad...

10 Helmi 202519min

How Design Can Make or Break Your Marketing and Sales Strategy

How Design Can Make or Break Your Marketing and Sales Strategy

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business s...

10 Helmi 202529min

Taking the fear out of setting up a product business without having to outsource

Taking the fear out of setting up a product business without having to outsource

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without...

7 Tammi 202528min

How do I scale my eCommerce operations?

How do I scale my eCommerce operations?

In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd.We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. ...

16 Joulu 202427min

The power of hosting in-person events to connect with your customers

The power of hosting in-person events to connect with your customers

In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engageme...

14 Marras 202433min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-lahtijat
rahapuhetta
rss-rahamania
rss-neuvottelija-sami-miettinen
rss-porssipuhetta
ostan-asuntoja-podcast
rss-laakispodi
rss-bisnesta-bebeja
rss-porssipodi
taloudellinen-mielenrauha
rss-strategian-seurassa
rss-h-asselmoilanen
rss-startup-ministerio
rss-yrittajat-ymparillani
rss-merja-mahkan-rahat
rss-paasipodi