Episode 134: The Art Licensing Playbook with Cat Coquillette

Episode 134: The Art Licensing Playbook with Cat Coquillette

Think your art isn't licensable? Wrong. Cat Coquillette is here to shatter every myth holding you back from royalties, confidence, and freedom. In fact, this episode is a masterclass in how artists actually get their work onto products at companies such as Target, Anthropologie, Netflix, Disney, and beyond. Within months, Cat was earning enough through licensing to pay her rent. Within a year, she quit her day job. Today, she runs a global brand from her laptop in Thailand.

In this episode, we dive deep into the licensing world. The truth, the myths, the mistakes, the contracts, the payouts, and the timelines no one tells you about. Cat explains how to pitch manufacturers, how to know if your art is licensable, how royalties work, and how to protect yourself legally so you never end up with a sad little 76-cent royalty check.

What you'll learn:

  • Why your art doesn't need to be perfect to be licensable

  • How to identify trends without selling your soul

  • The simplest way to pitch manufacturers today

  • How royalty payments actually work

  • And how to know if licensing is right for your art practice

This episode will light a fire under you. Whether you're brand new or dreaming big, Cat gives you the exact steps to start today.

Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_.

Interested in being a guest on a future episode of Honest Art®? Email me at amy@jodieking.com!

Resources mentioned:

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Jaksot(157)

Episode 157: How to Build Real Buzz Around Your Art (Without Chasing the Algorithm)

Episode 157: How to Build Real Buzz Around Your Art (Without Chasing the Algorithm)

You've been posting. You've been showing up. And it still feels like no one is paying attention. After 23 years in the art industry, Jodie can tell you creating buzz around your work isn't luck, and i...

7 Heinä 31min

Episode 156: The Layering Mistake That's Making Your Abstract Art Look Flat (And How to Fix It)

Episode 156: The Layering Mistake That's Making Your Abstract Art Look Flat (And How to Fix It)

Most abstract painters think layering means adding more. More color. More texture. More paint. But there's a version of layering that suffocates a painting, and a version that gives it real depth. The...

23 Kesä 18min

Episode 155: Why Your Creative Block Won't Go Away (And Exactly How to Fix It)

Episode 155: Why Your Creative Block Won't Go Away (And Exactly How to Fix It)

If you've stepped away from your creative practice, whether it's been two weeks, two months, or two years, this episode is for you. Here's what Jodie wants you to know: creative block is not the diagn...

16 Kesä 36min

Episode 154: How to Show Up Consistently Without Losing Joy ft. Cindy Wysocki

Episode 154: How to Show Up Consistently Without Losing Joy ft. Cindy Wysocki

Artists don't quit because they lack talent. They quit because somewhere along the way, they lost joy.  In this powerful coaching call, Jodie sits down with Honest Art® Society member Cindy Wysocki to...

9 Kesä 38min

Episode 153: Painting Composition Mistakes: Why Your Art Feels Off (And How to Fix It)

Episode 153: Painting Composition Mistakes: Why Your Art Feels Off (And How to Fix It)

Your paintings might not be boring because you lack skill. They might be boring because you're overworking them.  In this episode, Jodie dives into a totally different way of thinking about compositio...

2 Kesä 23min

Episode 152: One-on-One Coaching with Molly Wyatt: How to Get Your Art Seen (Online, Offline, and Without an Art Degree)

Episode 152: One-on-One Coaching with Molly Wyatt: How to Get Your Art Seen (Online, Offline, and Without an Art Degree)

You don't need more talent to become a real artist. You need to stop waiting for permission.  In this episode, I sit down with emerging artist Molly Wyatt for a live coaching session that dives into t...

19 Touko 42min

Episode 151: Why Your Paintings Look Flat (And How to Create Depth Instead)

Episode 151: Why Your Paintings Look Flat (And How to Create Depth Instead)

Your paintings aren't flat because you lack talent. They're flat because you're missing a few powerful tools. In this episode, I'm breaking down one of the biggest frustrations artists face … creating...

12 Touko 16min

Episode 150: Want Your Colors to Look Like Fine Art? The Magic is in The Mud!

Episode 150: Want Your Colors to Look Like Fine Art? The Magic is in The Mud!

If your paintings feel flat or chaotic, your colors might be the problem, and the fix is messier than you think.  Let's talk about the thing most artists try to avoid at all costs …. Muddy color.  In ...

5 Touko 21min

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