Claudia Sulewski: Founder of Cyklar
Second Life15 Joulu 2025

Claudia Sulewski: Founder of Cyklar

Claudia Sulewski is the founder of Cyklar, a new bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the original beauty YouTubers. She started her YouTube channel when she was just 13 years old, under the name BeyondBeautyStar, posting makeup tutorials, vlogs, and other lifestyle content. By the time she graduated high school, she’d grown a massive following that allowed her to monetize her content as an official YouTube partner and make her hobby her full-time job. Claudia’s status as an internet sensation reached new heights when Teen Vogue tapped her to host the publication’s YouTube channel as a red carpet correspondent. Her years of experience shooting and editing her own content and using herself as talent for her creative vision were also crucial when she expanded into traditional acting and directing. She’s gone on to lead a successful career on and off camera since getting her start on YouTube, booking roles for hit shows like Shrinking and directing music videos for her fiancè, Grammy Award–winning artist Finneas O’Connell. Her career has now come full circle with Cyklar after years of filming GRWM videos and self-care routines for her millions of loyal followers.

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Melissa Morris: Founder of Métier

Melissa Morris: Founder of Métier

Melissa Morris is the founder of Métier, an innovative luxury handbag brand well-revered for its commitment to combining fashion and function. Before starting her own luxury brand, Morris had worked i...

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The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

This week, Who What Wear Beauty Director Erin Jahns is reporting from the Sulwhasoo Skin Longevity Symposium in New York. Sulwhasoo is a global luxury beauty brand rooted in Korean heritage and powere...

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Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target....

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The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

In this episode, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Director of Special Projects Kristen Nichols and Editorial Director Lauren Eggertsen to recap fashion month. Kr...

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Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

In 2013, Gregg Renfrew founded Beautycounter—the beauty brand that pioneered what we know today as the clean beauty movement. The brand gained a well-respected reputation for its commitment to using s...

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The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

We’re back with another installment of our seasonal series, Who What Wear 100. In this episode, Who What Wear Editor in Chief Kat Collings is joined by editors Eliza Huber and Nikki Chwatt to dish on ...

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Diarrha N'Diaye: Founder and CEO of Ami Colé

Diarrha N'Diaye: Founder and CEO of Ami Colé

Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in soci...

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The Who What Wear Podcast: Jewelry Designer Pamela Love on the Art of Adornment and Creating Her Own Tarot Deck

The Who What Wear Podcast: Jewelry Designer Pamela Love on the Art of Adornment and Creating Her Own Tarot Deck

Pamela Love is the jewelry designer behind Pamela Love Jewelry, a line of sustainable, celestial-inspired jewelry. Since founding her namesake brand in 2008, Love’s timeless pieces have been highly so...

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