Lauren Wetzel, WPP: Being client-obsessed
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Lauren Wetzel, Global President, Data and Technology Solutions at WPP and CEO of I...
14 Tammi 38min
Dr. Marcus Collins: A matter of perspective
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and autho...
26 Marras 20251h 1min
Paul Farrow, Microsoft Ads: Privacy is actually simple
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Paul Farrow, Principal Product Manager, Microsoft Ads, to discuss Microsoft’s role...
12 Marras 202544min
Samantha Bukowski, WPP Media: You’ve got to commit
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution ...
29 Loka 202544min
Budi Tanzi, Experian: There’s always evolution
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Budi Tanzi VP, Product at Experian, to discuss optimizing for outcomes, why measur...
15 Loka 202533min
Kerel Cooper, GumGum: Everything starts with culture
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Kerel Cooper, Chief Marketing Officer, GumGum, to discuss contextual advertising, ...
1 Loka 202533min
Victoria Bruce, Carwow: Data collaboration is the driving force
In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Victoria Bruce, Senior Media Lead at Carwow, to discuss the evolving automotive ma...
17 Syys 202542min
