Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)
Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of cop...
1 Heinä 26min
Why VIP Days Make 0 Sense for Copywriters (Episode 286)
A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deli...
24 Kesä 27min
She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285)
Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from? If you’ve got 5, 10, 20+ year...
17 Kesä 35min
What if Someone Could Find Clients for You? (Episode 284)
Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you? On t...
10 Kesä 17min
Copywriting Pricing Guides Are Complete Garbage (Episode 283)
How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount ...
3 Kesä 37min
The To-Do List Trap (Episode 282)
Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list. But on this week’s Build Your Copywriting Business podcast episode, Kate and I ...
27 Touko 36min
Finding Copywriting Success with ADHD - Caleb's Story (Episode 281)
Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he’s generously sharing ho...
20 Touko 31min
Making Herstory: Nicki Krawczyk & Kate Sitarz (Episode 280)
If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copy...
13 Touko 51min
