Oppositio Singularis: The Positioner's Folly

Oppositio Singularis: The Positioner's Folly

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

Jaksot(237)

If I Were Starting a New Firm

If I Were Starting a New Firm

Blair interviews David about a recent article he's been receiving a lot of feedback on, in which he lists all of the things he would try to incorporate into a brand new creative agency, based on what ...

11 Maalis 34min

Decoy or Anchor?

Decoy or Anchor?

Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option ...

25 Helmi 21min

We Are All Closet Socialists

We Are All Closet Socialists

Despite the fact that many entrepreneurs hate people telling them what to do, they end up running their own agencies using a "central planning" model. Instead, David encourages entrepreneurial leaders...

11 Helmi 20min

Shower Your Way to Sales Success

Shower Your Way to Sales Success

David interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when unforeseen events unfold with...

28 Tammi 20min

Why Entrepreneurs Are Unemployable

Why Entrepreneurs Are Unemployable

Blair interviews David about a recent article in which he argues that the very traits that make entrepreneurs successful also make it hard for them to give up being their own boss and join someone els...

14 Tammi 23min

The Problem of Mechanistic Thinking

The Problem of Mechanistic Thinking

David interviews Blair about his recent article in which he explores how our businesses are not simple machines that can be tuned (or killed) with specific wrenches, but they are complex adaptive orga...

31 Joulu 202520min

Dealing With the Ghosting Problem

Dealing With the Ghosting Problem

Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting proble...

3 Joulu 202524min

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