Your Hiring Strategy Is Broken (Here's Why)

Your Hiring Strategy Is Broken (Here's Why)

Neil and Eric break down the real hiring mix between sourced candidates and job ads, why executive hiring should come from your network, and how overwhelmed recruiting teams change the playbook. They share practical LinkedIn recruiting tactics, the “open to work” signal they use when evaluating acquisitions, and why culture is a 60-day moving average. Plus, a sharp debate on services vs SaaS, why bad hires compound into the “Bozo explosion,” and a quick shout to MP Digital, Ubersuggest, and Answer The Public at npdigital.com. Key takeaways: -Sourcing wins for director-plus hires. -Job ads can uncover surprising talent fast. -Bad hires compound into massive output loss. Chapters: (00:00) Hiring sources vs job ads (01:54) Executive roles: hire by network (06:55) “Open to work” acquisition signal (08:50) Culture is a 60-day average (15:47) MP Digital and SEO tools (16:09) Services business vs SaaS (22:30) Organic social and YouTube audit (23:39) B players and Bozo explosion

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The K-Shaped Future of Work

The K-Shaped Future of Work

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...

5 Helmi 20min

Revenue Per Employee Is Skyrocketing

Revenue Per Employee Is Skyrocketing

Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...

4 Helmi 20min

This AI Finds Peoples Calendly And Books Sales Demos

This AI Finds Peoples Calendly And Books Sales Demos

Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...

3 Helmi 25min

The True Economics & ROI of a Super Bowl Ad.

The True Economics & ROI of a Super Bowl Ad.

Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate short-...

2 Helmi 25min

AI Has Introduced Product Slop

AI Has Introduced Product Slop

This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...

29 Tammi 23min

10 SEO Lessons That Still Work in the AI Era

10 SEO Lessons That Still Work in the AI Era

In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win acros...

28 Tammi 21min

AI Won't Destroy Jobs, It Will Create A Labor Shortage

AI Won't Destroy Jobs, It Will Create A Labor Shortage

Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...

27 Tammi 20min

10 Ways AI Is Actually Changing Marketing

10 Ways AI Is Actually Changing Marketing

Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter dat...

26 Tammi 20min

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