615: Stop Chasing Sexy Businesses - This Boring One Made Me $500M+ | David Royce

615: Stop Chasing Sexy Businesses - This Boring One Made Me $500M+ | David Royce

David Royce went from a broke college kid in a door-to-door pest control job to building and selling four service businesses for nine-figure exits by applying Silicon Valley systems to an unsexy blue-collar industry. In this interview, he breaks down exactly how he scaled Aptive Environmental to over $500M in revenue, created a training engine that produced top-1% sales performers, and built a culture that became a recruiting magnet in a commodity market. For founders interested in recurring revenue, service businesses, systems, or operational excellence, this episode is a blueprint for building a scalable, sellable company from scratch. What you’ll learn in this interview: • How David turned a “crappy summer job” into four nine-figure exits • The sales framework that took him from total failure to top 1% in one week • Why following your passion is overrated and unsexy industries create the biggest opportunities • The systemised sales engine and training playbook that scaled nationwide • How he built a white-collar culture inside a blue-collar business • Why paranoia is a competitive advantage and how to avoid the “screw-up phase” • How to structure a company for maximum exit value • The strategy behind selling three companies to the same buyer • How software, gamification, and AI supercharged efficiency and sales • What founders must understand about recurring revenue and private-equity rollups By the end of this episode, you’ll understand the exact principles David used to build scalable operations, dominate an overlooked market, and turn recurring revenue into generational wealth — giving you the roadmap to build a company buyers compete for. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠https://your.omnisend.com/foundr⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠https://www.foundr.com/startdollartrial⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠ → Already have a store? Apply here → ⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠https://www.instagram.com/nathanchan⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠ CONNECT WITH DAVID ROYCE LinkedIn → https://www.linkedin.com/in/david-royce-22539425/ Instagram → https://www.instagram.com/thedavidroyce/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠https://bit.ly/2uyvzdt⁠⁠ Website → ⁠⁠https://www.foundr.com⁠⁠ Instagram → ⁠⁠https://www.instagram.com/foundr/⁠⁠ Facebook → ⁠⁠https://www.facebook.com/foundr⁠⁠ Twitter → ⁠⁠https://www.twitter.com/foundr⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/company/foundr/⁠⁠ Podcast → ⁠⁠https://www.foundr.com/podcast

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408: How to Build Your Personal Brand DNA with Rory Vaden of Brand Builders Group

408: How to Build Your Personal Brand DNA with Rory Vaden of Brand Builders Group

Did you know that 74% of Americans say they are more likely to trust someone if they have an established personal brand? If you want to build a personal brand that will influence more people, this episode is for you. So strap in for a step-by-step personal branding crash course from Rory Vaden.    Rory is a speaker, business coach, NY Times best-selling author, and cofounder of Brand Builders Group. He’s worked with clients like Lewis Howes, Luvvie Ajayi, and Rose McGowan to discover what makes them unique and how they can serve others.    Listen to Nathan and Rory discuss: Brand Builders Group national research study on personal branding Why personal branding is the digitization of reputation Why 90% of their clients are people you’ve never heard of The 3 different types of content strategies  Why results x reach = reputation  The 5 ways to monetize a personal brand  How to discover your uniqueness And much more personal branding advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

18 Touko 202254min

407: Overcoming Negative Self-Talk with Lisa Bilyeu of Impact Theory

407: Overcoming Negative Self-Talk with Lisa Bilyeu of Impact Theory

Lisa Bilyeu and her husband built Quest Nutrition into a billion-dollar company, but she never expected to be an entrepreneur and business influencer. But, after years of telling herself that she could only be a stay-at-home wife, Lisa found her self-confidence to help create Quest Nutrition and start her media company, Impact Theory. She now hosts a weekly YouTube show, podcast, and released a book called Radical Confidence, focusing on empowering women in business.    Listen to Nathan and Lisa discuss:  The early days of Quest Nutrition and what worked How their PB&J flavored Quest Bar was created by accident  The decision to sell Quest and invest in Impact Theory How she overcame her fear of public speaking Why she dresses for battle like Wonder Woman Building Impact Theory from home  How to create a “no judgment journal" Tools to combat negative self-talk And much more business mindset advice…   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

11 Touko 202253min

406: How “What If?” Started a Product Revolution with Daniel Flynn of Thankyou

406: How “What If?” Started a Product Revolution with Daniel Flynn of Thankyou

Daniel Flynn started his mission-driven business with the simple question of “what if?” 13 years later and $13M donated, Thankyou is changing the way suppliers and consumers select products. From the early days of getting “nos” to competing against the world’s biggest consumer brands, Thankyou is now evolving its model to serve more people at a scalable rate.    Listen to Daniel and Nathan discuss: The early days of Thankyou and the naivety of the business world Creating a viral campaign for a pitch meeting with 7/11  The difficulty of running a business that exists to give Launching into competitive product categories  Donating $10M in 2021 from their most profitable year ever Writing his book Chapter One: You Have the Power to Change Stuff  Getting interviewed by President Obama  Visiting Seth Godin’s house And much more mission and business lessons…   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

4 Touko 202256min

405: From $0 to $250K a MONTH in One Year | Dee Deng’s Story

405: From $0 to $250K a MONTH in One Year | Dee Deng’s Story

Dee Deng, cofounder of Right Hook, returns to the podcast to discuss his new foundr course Ignite Your Digital Agency. In the new course, Dee will share his blueprints on how to serve a small group of high-paying and happy clients while being highly profitable at the same time.   Right Hook is a digital marketing agency that went from zero to $250,000 in profit in its first year of business. Now the agency has over 115 employees across the globe.    Listen to Dee and Nathan discuss:  Step-by-step advice to build your agency from scratch His “sales machine” that attracts quality clients daily His “client delight system” for making your clients love you How to scale your client load and revenue without “breaking” your business How you sign up for a free course taught by Dee And much more agency advice… Want to learn how to turn your 'One Person Shop' into a highly profitable & sustainable digital agency? Sign-up now, to take your business to the next level... https://foundr.com/iyda-fl-varb-sp/?sl=youtube_int_deedeng   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

27 Huhti 20221h 6min

404: How Scooter Braun Learned to Reclaim Himself

404: How Scooter Braun Learned to Reclaim Himself

Scooter Braun is the music-business mind behind the world’s biggest music stars like Justin Bieber, Ariana Grande, and Demi Lovato. Now he’s opening up about his entrepreneurial journey and how he’s reclaimed himself.    Scooter's music career started as a party promoter in Atlanta. After dropping out of college, he worked at So So Def Recordings and eventually started SB Projects. He gave himself 12 months to make it, and that year discovered a 13-year-old Canadian artist named Justin Bieber.    Listen to Nathan and Scooter discuss: His decision to leave So So Def because of the power of social media Why Justin Bieber has made him a better man How Asher Roth’s “I Love College” saved his company from going under  Producing Justin Bieber’s My World EP through friendships and favors Why he works with trustworthy people over great people Why identifying talent like falling in love  How to deal with people disappointing you as a leader How a week at The Hoffman Process changed his life What Jeff Bezos told him he wants to do next And much more honest, entrepreneurial advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

21 Huhti 202255min

403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

In a saturated and notoriously competitive industry, Cameron Falloon used his fitness training experience with celebrities and pro sports teams to start Body Fit Training. BFT's program uses the same fitness strategies Cameron used to train Princess Diana and athletes. Instead of “get fit quick” schemes, BFT uses science, technology, and community to drive positive outcomes at all fitness levels.    Within 5 years, BFT became one of Australia's largest franchises. It was recently acquired for $44M by Xponential Fitness, which is bringing Cameron's fitness philosophies worldwide.     Listen to Nathan and Cameron discuss:  His decision to leave professional sports and start his own business The difference between sports training and the commercial fitness industry  Why it took 2 years to build a proven model for BFT 3 areas of focus that differentiate BFT against the competition  How his former AFL players accidentally became the first BFT franchise owners Selling to publicly-traded Xponential Fitness in 4 weeks Advice on productizing your skills  And more franchise and fitness business advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

6 Huhti 202254min

402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years of brand-building, Inkbox has become standard for semi-permanent tattoos generating $30M in revenue per year. Recently, Bic acquired the brand for $65M, which will help bring Inkbox to an international market and beyond.    Listen to Tyler and Nathan discuss:  How Inkbox started from $10K that a friend inherited Visiting Panamanian tribes who use fruit die in ceremonial body art Why they hired a chemist to extract a molecule The dynamic of working with his brother Braden How they raised $1.2M through a Kickstarter campaign Adding the tattoo customization and working with 650 different artists to create designs  Collaborations with BTS, Post Malone, and poet Rupi Kaur And much more direct-to-consumer startup advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

30 Maalis 202249min

401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with the project Adam Bomb Squad.    From writing his book This is Not a T-Shirt to building one of the most successful streetwear brands, Bobby continues to have an education-first mindset to his projects. Through Adam Bomb Squad, Bobby invites his community into NFTs with patience, trust, and understanding. So if you're new to (or scared) of crypto and the metaverse, don't worry. Bobby was in your shoes 2 years ago and is ready to bring you along the journey to understanding how NFTs can help elevate your brand.    Listen to Nathan and Bobby discuss:  The validation of seeing his first-ever hoodie worn at the mall Why the best brands act like the best of friends How one confusing Tweet led to an onboarding journey to NFT Why NFTs are the "Trojan Horse" of crypto adoption  Why Adam Bomb Squad launched with a 25,000 collection of NFTs instead of 10,000. Spending 4 months educating The Hundreds community about NFTs before launching their project The unforeseen challenges due to the fast-changing trends and pace of NFT culture  While you'll never have time to build if you don't stop and observe And much more brand and NFT advice...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

23 Maalis 202252min

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