27: Finding Your Ideal Customers

27: Finding Your Ideal Customers

In this episode of Second Cup Sessions, Calley and Kati dive into the ever-important question: who is your ideal customer? From the quirks of Pacific Northwest culture to the realities of who actually shows up in their shops, they unpack why knowing your audience matters more than ever—especially during challenging business seasons.

They share real-life stories about loyal customers, the joy of creating quality products that stand the test of time, and the lessons learned from resisting the urge to "do it all." With plenty of laughs (yes, even about black toothbrushes being "for men" and East Coast subway stereotypes), this conversation blends honesty and humor while reminding small business owners to hone in on their "yes" people and build deeper connections.

If you've ever struggled with defining your target audience or wondered how to make your business resonate with the right people, this episode is packed with insights—and a good dose of Pacific Northwest love.

Jaksot(30)

30: Cheers to Season 1

30: Cheers to Season 1

It's the end of Season One! We're a little happy, a little sad, and a lot caffeinated as we wrap up this first season of Second Cup Sessions. In this episode, Kati and Calley trade questions, crack ea...

14 Loka 202543min

29: Marketing With Purpose:  Crafting Stories That Connect

29: Marketing With Purpose: Crafting Stories That Connect

In this episode of Second Cup Sessions, we sit down with marketing strategist Mary Czarnecki to unpack how small business owners can use stories with intention—not just for entertainment, but to build...

7 Loka 202540min

28: When "Making It" Looks Different Than You Planned

28: When "Making It" Looks Different Than You Planned

In this episode of Second Cup Sessions, Calley and Kati get real about how their visions of success have shifted over time—from dreams of infinity pools, multiple store locations, and picture-perfect ...

30 Syys 202545min

26: Stronger Together with Omega NW

26: Stronger Together with Omega NW

In this episode of Second Cup Sessions, we're joined by Jana and Susie, the powerhouse duo behind Omega NW, a Portland-based nonprofit that helps women transition out of addiction, homelessness, incar...

16 Syys 202538min

25: Simplifying Markets

25: Simplifying Markets

In this lively and heartfelt episode, Calley and Katie sit down with Sarah, founder of Simplicity by Sarah, to dive deep into the world of vendor markets—the highs, the headaches, and the huge potenti...

26 Elo 202548min

24: Sugar, Spice, and Small Business Life

24: Sugar, Spice, and Small Business Life

This week on Second Cup Sessions, we sit down with Hannah Luttrell of Luttrell's Little Cookie Company to talk about the sweet (and sometimes messy) reality of running a business from home while raisi...

19 Elo 202543min

23: Overthinkers Anonymous

23: Overthinkers Anonymous

In this episode of Second Cup Sessions, Calley and Kati tackle a challenge every business owner has faced at some point—analysis paralysis. You know the feeling: too many options, too many "what ifs,"...

12 Elo 202536min

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