đŸŒâšŸ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

đŸŒâšŸ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-U

Everyone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.

But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums
 while on stilts.

In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.

We dive deep into their "Fans First" business model, why they refuse to take VCmoney, and how "burning the boring" let them create a new sport and disrupt a 100-year-old industry.

They even got engaged in the middle of a (rainy) baseball game.

WHAT YOU'LL LEARN:

  • The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.
  • Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).
  • The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.
  • Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".
  • (And why you should check the weather before proposing)

TIMESTAMPS:

  • 0:00 - Intro: The "Cirque du Soleil" of Baseball
  • 2:05 - The Meet Cute: How Jesse & Emily Met
  • 5:20 - Why They Refused VC Money (Owning 100% Equity)
  • 6:48 - The Walt Disney Lesson on Control
  • 8:45 - Leaving $50 Million on the Table
  • 12:55 - Burning the Boring: Inventing Banana Ball
  • 19:00 - Failures: The "Human Pinata" Disaster
  • 24:00 - The Strategy: "Whatever is Normal, Do The Opposite"
  • 31:00 - Making Decisions on Intuition vs. Spreadsheets
  • 42:00 - The Story That Defines "Fans First"

  • 51:40 - Rapid Fire Questions



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Jaksot(1600)

⌚ “Watch University” — Rolex’s apprenticeship. Advent Calendar Marketing. Ken Burns’ loooong strategy. +3am Cyber Monday.

⌚ “Watch University” — Rolex’s apprenticeship. Advent Calendar Marketing. Ken Burns’ loooong strategy. +3am Cyber Monday.

The Rolex CEO thinks Apple Watch actually helped Rolex sales
 We’ll tell ya howKraft, Dior, & Skims all just launched Advent Calendars?... “Advent Advertising” is the hot new marketing trend.Ken Burns’ “Revolutionary War” documentary proves 1 thing
 Loooong can beat TikTok.Plus, there’s a wild new time everyone’s shopping on Cyber Monday
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1 Joulu 19min

📈 Jim Cramer: Why You Should Never Buy "Normal" Stocks

📈 Jim Cramer: Why You Should Never Buy "Normal" Stocks

Jim Cramer’s new advice ain’t what your parents told you — in fact, he says your mom’s "safe" stocks are a trap.Jim Cramer, the host of Mad Money and the "Sultan of Stocks" joins us to break down exactly how you should be investing right now.But this isn't the yelling guy you see on TV or the "Inverse Cramer" meme you see on TikTok. This is Jim in "Teacher Mode." We got him to drop the persona and reveal how he turned a job covering the Ted Bundy murders into a Harvard Law degree and a career at Goldman Sachs.This guy has a total TBOY vibe, he reveals his insane 3:45 AM routine, and he finally explains why "S&P 500 & Chill" shouldn't be your only strategy.Oh, and he literally named his dog "Nvidia"... back in 2017. True story.(plus, we pitched him our stock picks too)But there's so much more. In this interview, Jim tells us all about:‱ The "Normal Stock" Trap: Why Banks, Airlines, and Ford are actually dangerous investments (and what to buy instead).‱ The 50/50 Rule: Why putting 100% of your money in index funds is a mistake for our generation.‱ The "Edge": How he found Nvidia at $2.00 by listening to an Audi executive — and how you can find an edge in your daily life.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Marras 1h 9min

đŸ˜¶â€đŸŒ«ïžđŸŠƒ “Green Wednesday” — Cannabis’ Thanksgiving surge. Wicked 2’s PG pop. Warren Buffett’s last letter. +Jack & Nick & Zuck give thanks.

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The 2nd biggest day of the year for cannabis? Thanksgiving Eve
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25 Marras 24min

đŸ„› “My Milk$hake” — Gap’s Katseye surge. NFL’s supersonic Eurotrip. Too Good To Go’s Labubu of Leftovers. +TBOY Toys.

đŸ„› “My Milk$hake” — Gap’s Katseye surge. NFL’s supersonic Eurotrip. Too Good To Go’s Labubu of Leftovers. +TBOY Toys.

The Gap stock surged 8% thanks to the Katseye music video
 Gap is now a record label.The NFL can finally add 2 teams in Europe
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24 Marras 22min

🚗 Lyft's Bold New Strategy (with CEO David Risher)

🚗 Lyft's Bold New Strategy (with CEO David Risher)

Lyft’s comeback story ain't Uber’s playbook — it’s something different.David Risher, Amazon employee #37 and now Lyft’s CEO, joins us to break down the strategy driving Lyft’s turnaround.This guy has a total TBOY vibe, he's doubled Lyft's stock price, and reveals what proposing to his wife taught him about management (no joke).Oh, and this Lyft CEO... also drives for Lyft.But there's so much more. In this interview, David tells us all about:‱ His 100-day plan to refocus Lyft on riders and drivers‱ How driver cancellations fell from ~15% to ~4.5%‱ The story behind Women+ Connect and Lyft Silver‱ Lyft’s “situationship” with Waymo (and where self-driving cars fit)‱ Why he still drives Lyft — and what he learns from chit-chatting with you in the backseat.NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.LINKS FROM THIS EPISODE:"Thank you, David Risher" Amazon Easter EggJim Collins' "Good to Great"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Marras 53min

💃 “Destiny’s Chip” — Nvidia’s Beyonce earnings. Budweiser’s BeatBox acquisition. America’s smaller Zestimate. +Pickle Ball Ban

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Nvidia is carrying the stock market on its back
 And just went full-Beyonce with its earnings.We predicted BeatBox would be the drink of the summer
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 And we’re in a Margaritaville Housing Market.Plus pickleball is about to get its 1st permanent ban
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20 Marras 21min

đŸ€‘ “$2 to Hire Me” — Venmo’s resumĂ©s. Raising Cane’s secret sauce. Google’s MJ moment. +Bitcoin Home Heaters.

đŸ€‘ “$2 to Hire Me” — Venmo’s resumĂ©s. Raising Cane’s secret sauce. Google’s MJ moment. +Bitcoin Home Heaters.

Venmoing your future boss to get a job
 that’s the wild new Hiring Hack.Google is the only stock up this week
 Because Gemini is having its Michael Jordan Moment.Raising Cane’s secret sauce (literally) is kept in a vault
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19 Marras 21min

đŸ„¶ “Extreme Fear”— Bitcoin’s $92k Blizzard. Jeff Bezos un-retires. Meadow Lane’s Grocery Club. +Smell-vertising.

đŸ„¶ “Extreme Fear”— Bitcoin’s $92k Blizzard. Jeff Bezos un-retires. Meadow Lane’s Grocery Club. +Smell-vertising.

Bezos is Co-CEO of the mysterious “Project Prometheus”
 his new AI startup treats space like a garage.Meadow Lane just opened the “Erewhon of the East”
 $17 smoothies get lines out the door.Bitcoin has fallen 27%, it’s now neg for 2025
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18 Marras 22min

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