Brands Are Vanishing Into Thin Air: Thankfully For Your CMO, GeoSurge Have A Solution
Tech Talks19 Joulu 2025

Brands Are Vanishing Into Thin Air: Thankfully For Your CMO, GeoSurge Have A Solution

On today's podcast David is sitting down with Francisco Vigo, CEO (and cofounder) of GeoSurge, a start-up who have just emerged from stealth to tackle a crisis at the heart of marketing departments.

ChatGPT is the fastest-growing marketing channel in human history, yet massive brands can vanish from its memory overnight. Francisco tells us why traditional SEO isn't sufficient in the era of Generative AI, and offers an alternative to stricken CMOs and their stakeholders.

We unpack the extreme unpredictability of model updates and explore 'corpus engineering': the science of structuring data to ensure persistent visibility, redefine organic traffic, and secure your brand's presence in this critical platform shift.


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Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠

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Climate Policy, AI, and ROI: Why the Market Demands Business Intelligence, Not Just Education

Climate Policy, AI, and ROI: Why the Market Demands Business Intelligence, Not Just Education

On today's podcast Georgie Steele (CTO and Co-founder of Maven) discusses turning complex climate policy into actionable business intelligence. She reveals how Maiven navigates resistence/indifference towards sustainability by focusing on commercial ROI and adapting to shifting local regulations. Georgie also shares insights on fostering an 'AI-first' culture, enabling non-technical teams with "vibe coding", and addresses the critical need for senior engineers to oversee emerging AI tools, which often act like "eager juniors".Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com⁠⁠

20 Loka 202530min

The Storytelling Trade-Off: AI, Human Decisions, and the Future of Film

The Storytelling Trade-Off: AI, Human Decisions, and the Future of Film

Filmmaking is being democratised, with the barrier to entry lowered by affordable tech. Chris Elliott, co-founder of Sound & Colour Films, explores the high-stakes trade-off: how generative AI allows in-house teams to achieve more, but simultaneously threatens to cannibalise the professional creative industry. Ultimately, Chris argues that the enduring value lies not in the tools, but in the human fundamentals of connecting with people and telling a story.To watch Chris, Rick and the teams work (and our latest Tech Flix film) follow this link: https://youtu.be/FQVvOMKxXJA?si=41kmJmtjsvMESX1OTech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com⁠⁠

17 Loka 202524min

Tension in FinTech: Automating Compliance Without Losing the Human-in-the-Loop

Tension in FinTech: Automating Compliance Without Losing the Human-in-the-Loop

In today's episode Adclear co-founder Joe Jordan reveals how AI is helping to automate compliance for regulated firms like PensionBee and Plum. He addresses the fundamental tension between marketing's push for speed and creativity and the crippling risks of regulatory investigations. With David he discusses how Adclear builds deep trust, manages internal risk tolerances, and why resilience is the key soft skill needed to succeed in this high-stakes environment.Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com⁠⁠

15 Loka 202525min

Oracle NetSuite Bet on AI Driving EMEA Growth with NetSuite Next

Oracle NetSuite Bet on AI Driving EMEA Growth with NetSuite Next

Nicky Tozer (NetSuite SVP EMEA) joins us to discuss the "exciting evolution" of their platform and chat about how AI is moving from a vague promise to a purposeful, productivity engine. She reveals how concentrated use cases, like the autonomous close, deliver real, tangible benefits for growing businesses. As she chats to David, we also explore the challenge of adopting a single source of truth and why the EMEA market sees technology as a crucial growth agent, focusing on efficiency and empowering employees.Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com⁠⁠

13 Loka 202527min

Transparency and AI: Why NetSuite Built Trust Into the Core Architecture

Transparency and AI: Why NetSuite Built Trust Into the Core Architecture

Senior VP Brian Chess reveals NetSuite’s architectural bet with transparency in their AI: moving beyond quick wins to build trust into the core ERP system. We explore the leadership decision to enable external models (like ChatGPT/Claude) via the AI Connector Service. Brian also discusses the challenge of proving AI ROI to the CFO and why organizational experimentation is key in a rapidly evolving landscape.Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com⁠⁠

10 Loka 202519min

Meet The Real Don Draper Who Now Supercharges The Growth Of Sustainable Impact Ventures

Meet The Real Don Draper Who Now Supercharges The Growth Of Sustainable Impact Ventures

Cyrus Vantoch-Wood launched Insurgent to create investment-ready ventures in the regenerative space. He explains why the sustainable sector suffers from a lack of trust and political headwinds. For Cyrus, the only solution to the climate crisis is profit. He reveals how Insurgent applies "impact design" to ensure that businesses (even those operating in unusual verticals, like death) can meet the needs of the planet and the demands of the market.Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com⁠⁠

8 Loka 202526min

The $3.8 Billion Fraud Question: Making Crypto Theft-Proof

The $3.8 Billion Fraud Question: Making Crypto Theft-Proof

Founder Matthew Jones discusses Haven, a crypto security solution using continuous facial recognition to eliminate passwords and identifiers.Matthew explains how tackling the UK's staggering $3.8 billion crypto fraud requires taking away the data points fraudsters seek, because data is the "center of breach".This episode explores the tension between crypto anonymity and verified ownership, revealing why continuous biometrics is the future of theft-proof custody.Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com

6 Loka 202528min

Best Friends to Co-Founders: The Partnership That Built SimpleStudy

Best Friends to Co-Founders: The Partnership That Built SimpleStudy

From a chance decision made while one co-founder was stuck cycling in Georgia, SimpleStudy was born. Founders Phillip Mckenna and Oisin Devoy (childhood friends from rural West Cork) share how they built an exam platform serving over 60 exams in countries from Brazil to Australia. They discuss rejecting B2B advice to focus on students, leveraging AI to scale, and how their contrasting skills as "two different types of nerd" became their greatest asset.Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com⁠⁠

3 Loka 202530min