AI: How BCG U Builds AI Capability at Scale

Join INSEAD AI & BCG U leaders for a practical session on building the agentic organization, where AI agents and people work together

AI tools are everywhere, yet only a small share of companies are turning them into real business impact. In their recent BCG U article “To Unlock the Full Value of AI, Invest in Your People,” Reinhard Messenboeck & Jessica Beidelman show that the real bridge from AI adoption to AI advantage is changing how people work & focusing on the right value pools, supported by serious capability building.

BCG U is Boston Consulting Group’s capability building & learning unit, working with leading companies globally to embed AI into day to day work at scale. In this session, Dr. Reinhard Messenboeck (Managing Director & Senior Partner, BCG) & Jessica Beidelman (Associate Director, BCG U) will share what they are seeing on the front lines of AI enablement. This is not theory, but lessons from real programs in large organizations.

More on BCG U: https://www.bcg.com/capabilities/people-strategy/talent-development/organizational-development-training

"To Unlock the Full Value of AI, Invest in Your People": https://www.bcg.com/2025/to-unlock-the-full-value-of-ai-invest-in-your-people

The conversation is hosted & moderated by Robert Maciejko (Co-founder, INSEAD AI alumni community). Ritu Ann Roy (INSEAD AGI Club VP & TMT Club President) fields questions from the chat

What we cover

You will hear practical perspectives on:

- From adoption to advantage

- What distinguishes the few companies generating AI value at scale & how they focus on the value pools where AI can have the biggest impact

- The people side of AI

- How leaders rethink roles, workflows and ways of working so AI becomes part of everyday work, not a side project.

- Role-based capability building

- How BCG U uses simple archetypes such as shapers, leaders, transformers & frontline contributors, with tailored learning journeys instead of one size fits all training

A three stage learning journey

- Why foundational, applied & embedded learning each matter, & how this progression helps turn AI awareness into lasting behavior change.

- Stories from the field & next steps

- Examples from client work in sectors like financial services & consumer goods, & a short list of moves leaders can take in the next 90 days to start building AI capabilities in their own organizations.

Who should watch:

Senior board members & executives, business & functional leaders, Chief AI, Digital and Transformation officers, HR & capability building leaders, and founders and operators already hands on with AI.

Participants:

Dr. Reinhard Messenboeck is a Managing Director and Senior Partner at Boston Consulting Group & a leader in BCG’s People & Organization & Operations practices, where he focuses on change management, impact realization, & cost & efficiency in support functions for leading companies globally. He leads the Business Transformation Suite.

Reinhard's LinkedIn

Jessica Beidelman is an Associate Director at BCG U, where she designs learning strategies & large scale upskilling programs for global organizations, drawing on more than a decade of experience in corporate strategy, M&A, & organizational change across roles at 2U, A T Kearney, & the education sector.

Jess's LinkedIn

Robert Maciejko is a co-founder of the INSEAD AI Community (alum-led). A board member & business builder, he has authored 200+ articles on AI. Robert previously held senior leadership roles at McKinsey, BCG, & Oliver Wyman, & worked at IBM & on early AI implementations with American Express.

Robert's LinkedIn

Ritu Ann Roy is an INSEAD MBA 25D and Co President of the INSEAD TMT Club & VP of the INSEAD AGI Club, with prior experience in AI, cloud & strategy at Amazon, fintech transformation at BFC Group, & software engineering in Cisco’s security business.

Ritu's LinkedIn