HODINKEE Podcasts24 Joulu 2025

The Business of Watches [009] Audemars Piguet CEO Ilaria Resta Drives Double-Digit Sales Increase For Brand's 150th Anniversary Year

On this week's episode of The Business of Watches, we sit down with Ilaria Resta, the Chief Executive Officer of Audemars Piguet. Among the strategically important years in the brand's 150-year history, 2025 may rank among the most significant. Not only did it mark a century-and-a-half anniversary, it demanded a strong and determined leader to navigate through a mille feuille of challenges. Amid U.S. tariffs, record prices for gold, an extremely strong Swiss franc, and an overall downturn in market demand, Resta and her team from Le Brassus grew sales by double-digits, up 12%, as of the end of October compared to the year before, according to the brand. That's more than CHF 2.3 billion in sales, according to analyst estimates.

That's no small achievement considering the extraordinary headwinds facing the industry. Overall, Swiss watch exports are set to decline for the second year in a row in 2025. Under Resta's leadership, AP is bucking the trend and then some. In this episode, we talk about the notable product releases from AP this year, including its innovative perpetual calendar and the highly wearable, groundbreaking RD#5; how she intends to manage production; the evolution of the brand; and possible changes to model lines. A long-time senior executive in the consumer goods industry, Resta discusses what makes the watch industry unique and what it needs to do to appeal to the next generation of clients.

Show Notes

3:50 Audemars Piguet at Dubai Watch Week

5:27 AP Perpetual Calendars in 38mm

7:50 Book round-up featuring Audemars Piguet The Watch

9:10 Swiss Watch Exports

11:52 Royal Oak Offshore

15:30 Audemars Piguet says CEO Staying (BoF)

17:33 AP Certified Pre-Owned

19:30 Dubai Watch Week CEO Roundtable 22:25 A Plea For Proportionality (Hodinkee)

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The Business of Watches [031] Roy Davidoff (Geneva Vintage Watch Dealer And Collector)

Roy Davidoff has spent a life keeping up with the time. Born into a family of jewelers and a youth spent in Geneva, followed by a move to Miami, watches have been a constant throughout his professiona...

1 Heinä 1h 1min

The Business of Watches [030] Q&A Episode - Your Business Questions Answered By The Hodinkee Team

This week on The Business of Watches, we take your questions on the business of timekeeping. We're joined by a swath of the Hodinkee team, including Editor-in-Chief James Stacey, Senior Editor Mark Ka...

17 Kesä 35min

The Business of Watches [029] Benjamin Arabov, CEO Of Jacob & Co.

This week on The Business of Watches, a brand we don't talk about a lot on this channel - Jacob & Co. Complicated, audacious, and expensive, Jacob & Co. watches hold a unique position in the industry....

10 Kesä 30min

The Business of Watches [028] Studio Underd0g Founder Richard Benc

This week on The Business of Watches, we're talking to the man behind one of the more successful new watch brands in recent years, Studio Underd0g. Richard Benc is just 33, and since 2020, he's built ...

3 Kesä 50min

The Business of Watches [027] Angelus and Arnold & Son CEO Pascal Béchu

This week on The Business of Watches, we're in La Chaux-de-Fonds to speak to Pascal Béchu, who heads not one, but two Swiss watchmaking brands, Angelus and Arnold & Son. They're both specialized, low...

27 Touko 51min

The Business of Watches [026] Christopher Ward CEO Mike France

This week on The Business of Watches, we're talking to the head of what's now the largest U.K.-based watch brand, Christopher Ward. Under the direction of Chief Executive Officer Mike France, the Swis...

20 Touko 1h 10min

The Business of Watches [025] Seiko Watch Corporation President Akio Naito

This week on The Business of Watches, we sit down with Akio Naito, the President of Seiko Watch Corporation. Seiko's Credor brand, the ultra-premium offering showcasing artisanal creations, unique cra...

13 Touko 33min

The Business of Watches [024] Oris CEO Rolf Studer

This week on The Business of Watches, we're in Hölstein, Switzerland, near Basel, at the peach-rose colored headquarters of Oris to talk to Rolf Studer, the brand's Chief Executive Officer. One of the...

6 Touko 59min